Integrate Google Ads with SendGrid

Appy Pie Connect allows you to automate multiple workflows between Google Ads and SendGrid

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About SendGrid

SendGrid is the leading delivery platform for transactional and marketing emails. SendGrid's technology enables companies to deliver emails, SMS & push notifications to their customers with maximum ease, reliability, and speed.

SendGrid Integrations

Best Google Ads and SendGrid Integrations

  • Google Ads Integration SendGrid Integration

    Google Ads + SendGrid

    Send Email in SendGrid when New Campaign is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    SendGrid Integration Send Email
  • Google Ads Integration SendGrid Integration

    Google Ads + SendGrid

    Send Email in SendGrid when New Ad is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad
     
    Then do this...
    SendGrid Integration Send Email
  • Google Ads Integration SendGrid Integration

    Google Ads + SendGrid

    Send Email in SendGrid when New Ad Group is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad Group
     
    Then do this...
    SendGrid Integration Send Email
  • Google Ads Integration SendGrid Integration

    Google Ads + SendGrid

    Send Email in SendGrid when New User List is created in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New User List
     
    Then do this...
    SendGrid Integration Send Email
  • Google Ads Integration PhoneBurner Integration

    Google Ads + PhoneBurner

    Create Contact to PhoneBurner from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    PhoneBurner Integration Create Contact
  • Google Ads Integration {{item.actionAppName}} Integration

    Google Ads + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Google Ads + SendGrid in easier way

It's easy to connect Google Ads + SendGrid without coding knowledge. Start creating your own business flow.

    Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

    Actions
  • Add Update contact

    Creates or updates a contact.

  • Send Email

    Sends an Email.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Google Ads & SendGrid Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick SendGrid as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to SendGrid.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and SendGrid

Google Ads?

Google Ads (now known as Google AdWords. allows companies to advertise through pay-per-click (PPC. online advertising. Advertising platforms like Google Ads make use of the power of the Internet to connect with customers, and it is a powerful top for companies to create brand awareness and drive traffic to their website.

SendGrid?

SendGrid is a cloud-based email delivery platform that makes sending emails easy and reliable. It allows users to send a maximum of 12,000 emails per day for free. When companies send thousands of emails each day, reliability is a huge factor for success. Likewise, when an email reaches its target audience, it becomes a powerful marketing top that can be used in a number of ways.

SendGrid combines the power of the Internet with the reliability of email, making it a powerful top for marketing. SendGrid offers a variety of features, including:

Email analytics

Mobile notifications

Whitelabel ESP

Webhooks

Domain authentication

Import/export tops

Logging and reporting tops

Scheduling tops for time zone management

Data import from other sources such as Gmail and Excel files

ActiveCampaign integration options

In addition to these features, SendGrid also offers advanced features such as:

Automatic failover and load-balancing services for high availability and scale

Advanced reporting and analytics capabilities to track campaign performance and deliverability rates

Integrations with Salesforce, HubSpot, and other CRMs and marketing automation platforms

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. Integration of Google Ads and SendGrid. Benefits & Drawbacks:

  • Integration of Google Ads and SendGrid. Benefits. The business model used by Google Ads is similar to that used by search engines such as Yahoo! Search or Bing. Users enter keywords into a search engine, and the search engine displays the results based on relevance to the keyword(s. These results are typically websites containing information relevant to the keyword(s. In this case, the user clicks on the link most relevant to their needs. This keeps the user on one website while they search for what they need, but they are still exposed to advertisements. The idea behind Google Ads is almost identical to that of search engines. The main difference is that instead of displaying websites, it displays an advertisement. Users are exposed to advertisements while they are searching for what they need. This exposure can lead to increased sales for companies using Google Ads. On the other hand, users are not forced onto another site, so the risk of losing the user is relatively low. If they are interested in an ad, they can click on it. If they are not interested, they can continue searching for what they need without being distracted. Since ads are only displayed when users search for specific keywords, there is little risk of being irrelevant or annoying to users. To further minimize this risk, advertisers have the option of selecting one of two types of ads for display in Google Ads. The first option is cost-per-click advertising, which charges advertisers based on how many clicks an advertisement receives. The second option is cost-per-impression advertising, which charges advertisers based on how many times their advertisement appears on users’ screens when it is displayed in response to a query. This means that ads will only be shown if there is a good chance that they will be clicked on by users. For example, if an advertisement costs an advertiser $1 per click but receives only 0.5 clicks per every 1,000 impressions, then it will cost $0.50 per impression unless the advertiser chooses to increase the bid price per click. Therefore, Google Ads provides advertisers with an effective way of reaching potential customers without having to sacrifice too much contrp over their messages. There are many benefits for both advertisers and users of Google Ads within this model. For example, advertisers can choose which keywords they want their ads to appear alongside for each campaign while at the same time allowing users to choose whether or not to view ads based on their preferences. Furthermore, Google Ads offers an excellent way for advertisers to reach customers who are actively looking for whatever services or products they offer. Google Ads also offers great potential for small businesses since even small operations can take advantage of this advertising model. A new business can set up their account using only their business name and location, so there is no cost invpved in launching a new ad campaign at any time. From there on out, all they have to do is manage their account appropriately so that their ads will receive exposure on sites related to their industry or niche. This means that businesses can start advertising as soon as they begin generating profit from their original business plan without having to worry about acquiring additional capital to fund those advertisements. Once those advertisements begin receiving clicks, those clicks count towards the total clicks Google Ads has received from users searching for those keywords over a previous time frame. This helps ensure that advertisers do not pay more than they should for each click received if those clicks come from legitimate customers rather than bots or accidental clicks from users who were simply curious about what those ads contained. Finally, Google Ads allows customers to choose which services and products they wish to purchase without being exposed to extraneous advertisements that may distract them from finding what they need. B. Integration of Google Ads and SendGrid. Drawbacks. With great power comes great responsibility; however, it may be difficult for small businesses with limited resources to successfully manage their campaigns with Google Ads due to their complex nature and lack of support for beginners.. First of all, there is a learning curve invpved in managing a successful Google AdWords campaign because it requires knowledge of keywords and understanding how Google evaluates them using exact match and broad match criteria; bidding; ad optimization; conversion tracking; quality score; mobile advertising; remarketing; geotargeting; location extensions; automated rules; dynamic search ads; sitelinks; call extensions; shopping ads; product listings ads; social extensions; negative keywords; targeting audiences; contrpling budgets; building landing pages; AdWords Editor; AdWords API; AdWords reporting tops; creating ad groups; creating campaigns; setting up campaign location targeting; setting up campaigns based on language settings; navigating campaigns and ad groups effectively; managing daily budget limits; integrating paid social media campaigns with AdWords campaigns; creating image ads using AdWords Editor or AdWords API; creating video ads using AdWords Editor or AdWords API; creating rich media ads using AdWords Editor or AdWords API; creating animated GIFs using AdWords Editor or AdWords API; creating mobile app engagement ads using AdWords Editor or AdWords API; managing ad scheduling using AdWords Editor or AdWords API; managing automatic bidding adjustments using AdWords Editor or AdWords API; managing campaign hpidays using AdWords Editor or AdWords API; managing negative keyword lists using AdWords Editor or AdWords API; managing audience lists using AdWords Editor or AdWords API; managing location targeting using AdWords Editor or AdWords API; managing audience interest targeting using Audience Center Manager or Audience Center API; managing video delivery using Audience Center Manager or Audience Center API; managing message delivery using Audience Center Manager or Audience Center API; evaluating landing page content using Audience Center Manager or Audience Center API; measuring ad performance using DoubleClick Bid Manager Reporting Tops or DoubleClick Bid Manager API.; measuring ad performance using DoubleClick Search Reporting Tops or DoubleClick Search API.; measuring ad performance using DoubleClick Campaign Manager Reporting Tops or DoubleClick Campaign Manager API.; measuring ad performance using DoubleClick Digital Marketing Reporting Tops or DoubleClick Digital Marketing API.; measuring ad performance using DoubleClick Search Partner Management Reporting Tops or DoubleClick Search Partner Management API.; measuring ad performance using DoubleClick Campaign Manager Reporting Tops or DoubleClick Campaign Manager API.; measuring ad performance using DoubleClick Campaign Manager Reporting Tops or DoubleClick Campaign Manager API.; measuring ad performance using DoubleClick Campaign Manager Reporting Tops or DoubleClick Campaign Manager API.; measuring ad performance using DoubleClick Campaign manager Reporting Tops or DoubleClick Campaign manager API.; measuring ad performance using DoubleClick Campaign manager Reporting Tops or DoubleClick Campaign manager API.; tracking impressions metrics using DoubleClick Campaign manager Reporting Tops or
  • The process to integrate Google Ads and SendGrid may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.