Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.
PostgreSQL is a robust, open-source database engine with a sophisticated query optimizer and a slew of built-in capabilities, making it an excellent choice for production databases.
Want to explore Google Ads + PostgreSQL quick connects for faster integration? Here’s our list of the best Google Ads + PostgreSQL quick connects.Explore quick connects
Looking for the PostgreSQL Alternatives? Here is the list of top PostgreSQL Alternatives
It's easy to connect Google Ads + PostgreSQL without coding knowledge. Start creating your own business flow.
Triggers when a new Ad is created in Google Ads
Triggers when a new ad group is created in Google Ads
Trigger on adding new campaign.
Triggers when a new user list is created.
Triggered when you add a new column.
Triggered when you add a new row.
Triggered when new rows are returned from a custom query that you provide. Advanced Users Only
Adds a new row.
Updates an existing row.
As we have seen in the introduction, Google Ads is a cloud-based platform where advertisers can run their campaigns and manage their accounts. Its integration with PostgreSQL opens up a plethora of opportunities for businesses and their marketers. Using Google Ads, marketers can exploit client’s advertising budgets more efficiently and effectively than ever before. They can achieve this by targeting their customers based on location, device used, gender, etc. These features enable marketers to focus on their target audience and increase return on investment (ROI.
PostgreSQL also has its own set of benefits that come with integration with Google Ads. The first benefit is that it offers a higher level of security compared to other databases because of its advanced data integrity checks. This feature ensures that any transaction committed into the database cannot be interrupted by other users thus increasing its reliability. Additionally, it is a self-tuning database server that automatically identifies, analyzes and respves performance issues as they arise. Therefore, it can be used as a backend for large-scale applications without incurring additional costs associated with hiring a database administrator (DBA.
Google Ads has a number of advantages over other PPC platforms such as Yahoo! Search Marketing and Microsoft AdCenter. These advantages include cost-efficiency, scalability, flexibility and support for multiple languages. Some of these advantages can be attributed to the presence of PostgreSQL as a backend database for Google Ads. For instance, high scalability can be achieved because it automatically eliminates any bottlenecks as they occur due to the self-tuning function embedded in the system. In fact, PostgreSQL has been adopted by many organizations including Enterprise customers such as Cisco Systems, Citigroup, Comcast, Ford Motor Company, Home Depot, NASA and Netflix. In addition to these advantages, PostgreSQL offers excellent security features that give it an edge over other databases.
The process to integrate Google Ads and PostgreSQL may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.