Integrate Google Ads with PostgreSQL

Appy Pie Connect allows you to automate multiple workflows between Google Ads and PostgreSQL

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About PostgreSQL

PostgreSQL is a robust, open-source database engine with a sophisticated query optimizer and a slew of built-in capabilities, making it an excellent choice for production databases.

Want to explore Google Ads + PostgreSQL quick connects for faster integration? Here’s our list of the best Google Ads + PostgreSQL quick connects.

Explore quick connects

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Connect Google Ads + PostgreSQL in easier way

It's easy to connect Google Ads + PostgreSQL without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Column

    Triggered when you add a new column.

  • New Row

    Triggered when you add a new row.

  • New Row (Custom Query)

    Triggered when new rows are returned from a custom query that you provide. Advanced Users Only

  • Actions
  • Create Row

    Adds a new row.

  • Update Row

    Updates an existing row.

How Google Ads & PostgreSQL Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick PostgreSQL as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to PostgreSQL.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and PostgreSQL

  • Google Ads is a cloud-based platform that enables advertisers to display ads on third party websites. Google ads are bought by advertisers to promote their business, product or service. The platform has many features that attract advertisers and publishers alike. For instance, it allows you to track your ad performance and data using Google Analytics; you can also edit and update your ads and choose to use many currencies and languages.
  • PostgreSQL (also known as Postgres. is an open source relational database management system (RDBMS. It was developed by the PostgreSQL Global Development Group, which consists of a handful of vpunteers employed by various companies around the world. The community that develops PostgreSQL is very active and has been responsible for the development of the latest versions like 9.2, 9.3 and now 9.4.
  • Integration of Google Ads and PostgreSQL

    As we have seen in the introduction, Google Ads is a cloud-based platform where advertisers can run their campaigns and manage their accounts. Its integration with PostgreSQL opens up a plethora of opportunities for businesses and their marketers. Using Google Ads, marketers can exploit client’s advertising budgets more efficiently and effectively than ever before. They can achieve this by targeting their customers based on location, device used, gender, etc. These features enable marketers to focus on their target audience and increase return on investment (ROI.

    PostgreSQL also has its own set of benefits that come with integration with Google Ads. The first benefit is that it offers a higher level of security compared to other databases because of its advanced data integrity checks. This feature ensures that any transaction committed into the database cannot be interrupted by other users thus increasing its reliability. Additionally, it is a self-tuning database server that automatically identifies, analyzes and respves performance issues as they arise. Therefore, it can be used as a backend for large-scale applications without incurring additional costs associated with hiring a database administrator (DBA.

    Benefits of Integration of Google Ads and PostgreSQL

    Google Ads has a number of advantages over other PPC platforms such as Yahoo! Search Marketing and Microsoft AdCenter. These advantages include cost-efficiency, scalability, flexibility and support for multiple languages. Some of these advantages can be attributed to the presence of PostgreSQL as a backend database for Google Ads. For instance, high scalability can be achieved because it automatically eliminates any bottlenecks as they occur due to the self-tuning function embedded in the system. In fact, PostgreSQL has been adopted by many organizations including Enterprise customers such as Cisco Systems, Citigroup, Comcast, Ford Motor Company, Home Depot, NASA and Netflix. In addition to these advantages, PostgreSQL offers excellent security features that give it an edge over other databases.


    The process to integrate Google Ads and PostgreSQL may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

    Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm