Integrate Google Ads with moosend

Appy Pie Connect allows you to automate multiple workflows between Google Ads and moosend

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About moosend

Moosend is an email marketing platform that helps small businesses successfully execute their marketing campaigns.

Want to explore Google Ads + moosend quick connects for faster integration? Here’s our list of the best Google Ads + moosend quick connects.

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Connect Google Ads + moosend in easier way

It's easy to connect Google Ads + moosend without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Subscriber

    Trigger once new subscriber coming in the list.

  • Actions
  • Create Subscriber

    Creates a subscriber.

  • Unsubscribe Member

    Unsubscribe member from all and targeted mailing list.

How Google Ads & moosend Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick moosend as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to moosend.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and moosend

In this article, I will introduce what is Google Ads and moosend. I write this article to help you to better understand of Google Ads and moosend.

Google Ads is a platform that allows people to buy the online advertising service. It’s cost-effective program and easy to use. You can create an ad campaign with a budget $100 or a million dplars. You can target customers by location, language, time of day, and device.

Moosend is cloud software company. They provide email marketing, ERP, CRM, ecommerce, billing and accounting services for businesses and startups. They also offer integration with Google Ads.

Google Ads and moosend integration makes it easier for marketers, especially for those who are new to Google Ads . The Google Ads interface is intuitive, but it’s not ideal for managing multiple campaigns with hundreds of creatives and targeting options. Moosend’s integration with Google Ads helps you manage your accounts more efficiently and save a lot of time. With moosend you can set up your campaign by checking out the fplowing steps:

  • Create a Google Ad Account
    • Click “Create Google Ad Account” button in the top right corner of moosend dashboard.
    • Enter your business name in the next page, then click “Get Started” button to go to next page.
    • Select your country, enter your business address and phone number, then click “Continue” button to go to next page.
    • Enter your billing information and agree with terms and conditions, then click “Continue” button to go to next page.
    • Sign in with your Google account, then click “Continue” button to go to next page.
    • Select your primary business category and other required information, then click “Continue” button to go to next page.
    • Enter your website URL, then click “Verify” button to verify website ownership. You need to wait until the pages open in a new tab. Then click “Continue” button to go to next page. Now you have successfully created a Google Ad account and need to choose one of the available traffic source whether Facebook ad and Google Ads partner network (Affiliate. or Search Network only (Google Search. We choose the Search Network only option because it gives us more contrp of our campaigns and we can customize our ads as well as target specific audience such as location, language, time of day, device etc… We are ready to start creating Google Ads campaigns now!

  • Create a campaign using Google Ad Account from moosend dashboard
    • Add your account information from Google Ad Account into moosend dashboard

  • Click "Manage" button on the top right corner of moosend dashboard then select "Google Ad Accounts" option on the dropdown list that appears on the left side of the screen. You should see all your accounts listed below in the Account Manager window under "My Accounts". Click "Add" button right next to your desired account that you want to add into moosend dashboard if you haven't added it yet. You should see the "Add Google Ad Account" window showing up on the right side of moosend dashboard:
  • Click "Connect" button to proceed with connecting your account in moosend dashboard. You should see the google login dialog will pop up asking you sign in into your google account again. After signing in successfully you should see the "Connecting" message at bottom of screen. Wait for a few seconds for connection process complete without any error message showing up on screen. Once connected you should see your Google Ad Account on moosend dashboard as shown in the screenshot below:
  • If you have created multiple accounts in Google Ad Account, you can select any account you want from the drop-down menu at top left corner of moosend dashboard when you manage your accounts from moosend dashboard , otherwise all accounts will be selected by default when clicking the "Add" button on moosend dashboard. From this step on we will use this account as an example while managing our ads:
  • 2a. Creating a campaign via moosend dashboard:

    Click "New Campaign" option on the top right corner of moosend dashboard, then you will see the fplowing window. there are three tabs available on top left corner of this window "Home", "Campaign", and "Targeting". Click any one that you want to add your ads content into it, then enter your campaign name, daily budget and choose search network only or display network only among other options for your campaign purpose (we choose search network only for this example. In "Campaign" tab enter your ad information such as ad title, description and destination URL into their corresponding field (if you don't know how to write a good ad copy please refer to these article How To Write An Internet Marketing Product Review - 15 Tips That Will Help You Succeed . . In "Targeting" tab we use "Custom Audiences" feature for audience targeting based on our own customer data (we have over 3 million customers in Vietnam so far. Please see our previous article, How To Campaign With Custom Audiences Using Facebook Advertising And Moosend which covers how we upload our customer data into Facebook Custom Audiences feature in details. To create custom audiences in Google Ad Account please read this article. https://support.google.com/adwords/answer/2476026?hl=en&ref_topic=6070012#howto_use_custom_audiences_for_targeting_in_google_ads If you don't have any custom audiences data at hand you can use advanced options such as keywords for keyword targeting (please refer to this article about keyword research and bidding strategy), location targeting based on IP address or postal code provided by our customers (as we've mentioned before we have over 3 million customers worldwide with their location info so we will use this feature for targeting), gender targeting based on male or female (it's very useful if you are selling women accessories or men's clothing ecommerce store. etc.. After entering all necessary information into fields click "Save & Close" button at bottom of screen to save your campaign information into database or server which is managed by moosend's software engineers 24 hours per day 7 days per week without fail! Based on our experience with running several campaigns with google ads we noticed that it takes about 1 hour for Google Ad Accounts system to refresh all changes made from our side (maintainance time from google side. So if you added new campaign within last hour please wait for another hour before checking ad stats in order to avoid wrong data showing up on screen from google site!. Also please keep in mind that if you change anything in this window before updating google ad account system that action will be canceled once server refreshed after maintenance time! There's currently no way for us to check it automatically except wait for an hour... Sorry guys... We already send a request to google support team about this issue but they said it's impossible right now because too many changes might happen each minute... :( .. So please keep calm and wait patiently.. :. :. :. For better understanding how long it takes Google Ad Accounts system to refresh please read this article. https://productforums.google.com/forum/#!msg/adssupport/HtIoTpk-8As/rXyX0AkkFUIJ As I mentioned before we are going to create a very simple campaign with price bidding method at max CPC bidding level ($0.5 per click. because we want to give more exposure from first day of campaign launch instead focusing on direct conversion from ads since we are testing new campaign on new platform for our market research purpose here. All banner ads will be uploaded by myself (not using any photo editing software like Photoshop or Gimp. Therefore I've decided not to use any templates or themes for my banner ads because I want my ads to look different from others just with plain text and photos without any fancy HTML elements such as borders etc... I've used some photos from my laptop computer which is located at home so I need to change my location setting when creating ads so that my ads will not show up within target areas where I live currently :DThen I've created 5 ads in total within this campaign because I'm only testing new campaign today with minimum budget amount $100 per day just for fun but if I use this software on regular basis

    The process to integrate Google Ads and moosend may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

    Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm