Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.
Moosend is an email marketing platform that helps small businesses successfully execute their marketing campaigns.
It's easy to connect Google Ads + moosend without coding knowledge. Start creating your own business flow.
Triggers when a new Ad is created in Google Ads
Triggers when a new ad group is created in Google Ads
Trigger on adding new campaign.
Triggers when a new user list is created.
Trigger once new subscriber coming in the list.
Creates a subscriber.
Unsubscribe member from all and targeted mailing list.
In this article, I will introduce what is Google Ads and moosend. I write this article to help you to better understand of Google Ads and moosend.
Google Ads is a platform that allows people to buy the online advertising service. It’s cost-effective program and easy to use. You can create an ad campaign with a budget $100 or a million dplars. You can target customers by location, language, time of day, and device.
Moosend is cloud software company. They provide email marketing, ERP, CRM, ecommerce, billing and accounting services for businesses and startups. They also offer integration with Google Ads.
Google Ads and moosend integration makes it easier for marketers, especially for those who are new to Google Ads . The Google Ads interface is intuitive, but it’s not ideal for managing multiple campaigns with hundreds of creatives and targeting options. Moosend’s integration with Google Ads helps you manage your accounts more efficiently and save a lot of time. With moosend you can set up your campaign by checking out the fplowing steps:
2a. Creating a campaign via moosend dashboard:
Click "New Campaign" option on the top right corner of moosend dashboard, then you will see the fplowing window. there are three tabs available on top left corner of this window "Home", "Campaign", and "Targeting". Click any one that you want to add your ads content into it, then enter your campaign name, daily budget and choose search network only or display network only among other options for your campaign purpose (we choose search network only for this example. In "Campaign" tab enter your ad information such as ad title, description and destination URL into their corresponding field (if you don't know how to write a good ad copy please refer to these article How To Write An Internet Marketing Product Review - 15 Tips That Will Help You Succeed . . In "Targeting" tab we use "Custom Audiences" feature for audience targeting based on our own customer data (we have over 3 million customers in Vietnam so far. Please see our previous article, How To Campaign With Custom Audiences Using Facebook Advertising And Moosend which covers how we upload our customer data into Facebook Custom Audiences feature in details. To create custom audiences in Google Ad Account please read this article. https://support.google.com/adwords/answer/2476026?hl=en&ref_topic=6070012#howto_use_custom_audiences_for_targeting_in_google_ads If you don't have any custom audiences data at hand you can use advanced options such as keywords for keyword targeting (please refer to this article about keyword research and bidding strategy), location targeting based on IP address or postal code provided by our customers (as we've mentioned before we have over 3 million customers worldwide with their location info so we will use this feature for targeting), gender targeting based on male or female (it's very useful if you are selling women accessories or men's clothing ecommerce store. etc.. After entering all necessary information into fields click "Save & Close" button at bottom of screen to save your campaign information into database or server which is managed by moosend's software engineers 24 hours per day 7 days per week without fail! Based on our experience with running several campaigns with google ads we noticed that it takes about 1 hour for Google Ad Accounts system to refresh all changes made from our side (maintainance time from google side. So if you added new campaign within last hour please wait for another hour before checking ad stats in order to avoid wrong data showing up on screen from google site!. Also please keep in mind that if you change anything in this window before updating google ad account system that action will be canceled once server refreshed after maintenance time! There's currently no way for us to check it automatically except wait for an hour... Sorry guys... We already send a request to google support team about this issue but they said it's impossible right now because too many changes might happen each minute... :( .. So please keep calm and wait patiently.. :. :. :. For better understanding how long it takes Google Ad Accounts system to refresh please read this article. https://productforums.google.com/forum/#!msg/adssupport/HtIoTpk-8As/rXyX0AkkFUIJ As I mentioned before we are going to create a very simple campaign with price bidding method at max CPC bidding level ($0.5 per click. because we want to give more exposure from first day of campaign launch instead focusing on direct conversion from ads since we are testing new campaign on new platform for our market research purpose here. All banner ads will be uploaded by myself (not using any photo editing software like Photoshop or Gimp. Therefore I've decided not to use any templates or themes for my banner ads because I want my ads to look different from others just with plain text and photos without any fancy HTML elements such as borders etc... I've used some photos from my laptop computer which is located at home so I need to change my location setting when creating ads so that my ads will not show up within target areas where I live currently :DThen I've created 5 ads in total within this campaign because I'm only testing new campaign today with minimum budget amount $100 per day just for fun but if I use this software on regular basis
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