Integrate Google Ads with Mautic

Appy Pie Connect allows you to automate multiple workflows between Google Ads and Mautic

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About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

About Mautic

Mautic is an open-source marketing automation software that helps online businesses automate their repetitive marketing tasks such as lead generation, contact segmentation, marketing campaigns, lead scoring, etc.

Mautic Integrations

Best Google Ads and Mautic Integrations

  • Google Ads Integration Mautic Integration

    Google Ads + Mautic

    Create or Update Contact to Mautic from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Mautic Integration Create or Update Contact
  • Google Ads Integration Mautic Integration

    Google Ads + Mautic

    Create Marketing Message to Mautic from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Mautic Integration Create Marketing Message
  • Google Ads Integration Mautic Integration

    Google Ads + Mautic

    Create Text Message to Mautic from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Campaign
     
    Then do this...
    Mautic Integration Create Text Message
  • Google Ads Integration Mautic Integration

    Google Ads + Mautic

    Create or Update Contact to Mautic from New Ad in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad
     
    Then do this...
    Mautic Integration Create or Update Contact
  • Google Ads Integration Mautic Integration

    Google Ads + Mautic

    Create Marketing Message to Mautic from New Ad in Google Ads Read More...
    Close
    When this happens...
    Google Ads Integration New Ad
     
    Then do this...
    Mautic Integration Create Marketing Message
  • Google Ads Integration {{item.actionAppName}} Integration

    Google Ads + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Google Ads + Mautic in easier way

It's easy to connect Google Ads + Mautic without coding knowledge. Start creating your own business flow.

    Triggers
  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • New Contact

    Triggers when a new contact is created.

  • New Form Entry

    Triggers when a form is submitted.

  • New Marketing Message

    Triggers when new marketing message created.

  • New Text Message

    Triggers when new text message created.

  • Updated Contact

    Triggers when a contact updated.

    Actions
  • Create Marketing Message

    Create a marketing message.

  • Create Text Message

    Create a text message

  • Create or Update Contact

    Creates a new contact or updates and existing contact.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Google Ads & Mautic Integrations Work

  1. Step 1: Choose Google Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Mautic as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Google Ads to Mautic.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Google Ads and Mautic

  • Google Ads vs Mautic

Google Ads is a free top provided by Google to advertise websites and apps. It is a convenient way to attract traffic to your website, thus boosting your sales. The main advantage of Google Ads is the huge amount of users who use it. Mautic, on the other hand, is a marketing automation platform that can be integrated with Google Ads. It can be used for managing campaigns and automating various tasks in marketing and sales, such as. email marketing, social media marketing, lead nurturing, and reporting. Google Ads offers limited features while Mautic offers many features that might exceed your expectations. Choosing the right top is not always easy and depends on what you need and how you plan to use it.

    Integration of Google Ads and Mautic

There are two ways to integrate Google Ads and Mautic:

  • Using the Google Apps Script
  • Using OAuth 2.0 protocp
  • Using the Google Apps Script is easier and more convenient since it doesn’t require any additional software and is less time consuming. This means that you won’t need to install any additional software or plugins; however, if you decide to go this route, you must know that there are some limitations:

  • You cannot get the list of leads who didn’t open your email (if they were added to a segment using Mautic)
  • You cannot get the list of leads who didn’t click on your ad (if they were added to a segment using Mautic)
  • You cannot get the list of leads who didn’t fill out your form (if they were added to a segment using Mautic)
  • With OAuth 2.0 protocp you will need to install two plugins. Google Apps Script Execution API and Google Analytics SDK for Chrome. These plugins are available in Chrome Web Store. Furthermore, when using OAuth 2.0 Protocp you have access to all data that are available through AdWords API. It is much more reliable than using the Google Apps Script. However, when using this option you must be aware of limitations when integrating Google Ads with Mautic:

  • You can only get campaign-level data (lead details cannot be retrieved)
  • You cannot get the list of leads who didn’t open your email (if they were added to a segment using Mautic)
  • You cannot get the list of leads who didn’t click on your ad (if they were added to a segment using Mautic)
  • You cannot get the list of leads who didn’t fill out your form (if they were added to a segment using Mautic)
  • The process to integrate Google Ads and Mautic may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.