Google Ads + Magento 2.X Integrations

Google is a big company that has developed a search engine, the Android operating system and the Google Play Store. It has also designed the Google Maps, Google Drive, Gmail and others. Magento is an open-source e-commerce platform for merchants. It was developed by Varien, Inc. Magento is a platform used to manage online sales of your business. The integration of these two e-commerce platforms will allow merchants to run their online store in the most efficient way.

The integration of Google Ads and Magento 2.X will allow merchants to connect with more customers and increase their sales.

Integration of Google Ads and Magento 2.X

Merchants who have a website using the Magento Platform can use Google Ads to directly target customers on the Internet, which means they can advertise their products on other websites. The best part of this integration is that it is easy to set up, works seamlessly and requires minimal maintenance.

For example, if you are a merchant with a brick and mortar store and you want to advertise your products online, there are two ways you can do it:

• You can build a website for your online store, or
• You can use Google AdWords to advertise your products and services on other websites.

Before you choose either method we need to know what your goals are. If you want to sell goods online, then option 1. is better for you because it’s easier to create an online store than to find and lease time on another website. However, if you are simply interested in gaining more publicity for your business without having to spend much time and money, then option 2. is right for you.

Option 1. Creating an Online Store Using the Magento Platform

If you choose this option, then you need to build an online store using Magento and learn how to operate it. As for learning how to operate it, you can find tons of tutorials online or hire an expert who can teach you how to use it. And after building your online store, you can start selling your products online as well as offline. For example, you can sell them in your brick and mortar store and also sell them on the Internet. This way you can reach more customers than if you only spd them offline.

Option 2. Using the Google AdWords Platform to Advertise Your Products and Services on Other Websites

If you choose this option, all you need to do is create an account on the Google AdWords Platform and start creating ads that will show up on Google search results page. To do this, you first need to decide which keywords people are likely to search for in order to find your products or services; then create ads that use those keywords. After that, Google will match these ads with people who search for those keywords on Google. You will be charged based on how many times people click on these ads and then visit your website or make a purchase from you offline.

Benefits of Integration of Google Ads and Magento 2.X

After integrating Google Ads with Magento 2.X, merchants will get more benefits from both platforms. Some of them are as fplows:

• More Customers. The ads created on Magento 2.X will help attract potential customers through Google Search, AMP, YouTube and AdMob networks. So merchants will get more people visiting their stores than before by using Google Ads. This means more sales of products and services at a low cost than any other advertising platform would offer them. • Easy Setup. Setting up Google AdWords is easy unlike setting up other ad servers that might be complicated for some users. • Simpler Management. With just a few clicks, users can manage their campaigns through AdWords interface without having to spend much time managing it. • Less Expensive. In addition to being easy to set up, AdWords is also cheaper than other ad servers because it charges advertisers based on clicks and impressions rather than on page impressions only like some other ad servers do. • Better Audience Targeting. With AdWords, merchants can target specific audiences depending on their interests and location rather than showing ads to everyone who searches for keywords related to their products or services regardless of their interests or location. This will allow merchants to reach more potential customers at less cost than ever before! • Improved ROI (Return On Investment). Merchants can increase their ROI by reaching more potential clients at less cost with the integration of Google Ads and Magento 2.X • Easier Campaign Management. When merchants use Magento 2.X to manage their Google Ads account, there is no need for them to log in repeatedly into the AdWords platform to manage their campaigns because Magento 2.X is able to update the accounts automatically in real time so they don’t have to spend their time doing it manually. • Better Reporting. When merchants use Magento 2.X they get access to various reports that allow them to analyze their marketing performance in detail including which keywords got them the most clicks as well as which ones got them the most conversions. This helps merchants optimize their accounts and get more sales at lower costs through better targeting of customers with relevant ads! • Contrp over Keywords. Since merchants can create their ads using keywords instead of plain text like some other ad servers do, they get more contrp over the ads that appear on different websites when people run searches for those keywords! Moreover, with keywords they can improve the quality of their ads by selecting words that appeal more to potential customers rather than words that might attract bots or irrelevant traffic! This will help them save money as well!

The process to integrate Google Ads and Magento 2.X may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.