Integrate GitLab with Google Ads

Appy Pie Connect allows you to automate multiple workflows between GitLab and Google Ads

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About GitLab

GitLab is an open source web application for collaboratively editing and managing source code. It can be used to host and review code, manage projects, and build software together.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Want to explore GitLab + Google Ads quick connects for faster integration? Here’s our list of the best GitLab + Google Ads quick connects.

Explore quick connects
Connect GitLab + Google Ads in easier way

It's easy to connect GitLab + Google Ads without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Commit

    Trigger when a commit is made on the specified project.

  • New Issue Event

    Triggers on issue events, e.g. when an issue is opened, updated, or closed.

  • New Job

    Triggers when a new job occurred.

  • New Merge Request Event

    Triggers on an open, merge, or close merge request event.

  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

  • Actions

How GitLab & Google Ads Integrations Work

  1. Step 1: Choose GitLab as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from GitLab to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of GitLab and Google Ads

GitLab?

GitLab is a software that allows you to manage your code and cplaborate with others. It is an open source project that enables you to manage the entire development cycle of your projects. It helps teams to build better software. from idea to production (https://about.gitlab.com/.

Google Ads?

Google Ads is a platform for online advertisements. It is a paid platform, which means you need to pay for the ads that you want to display on your website (https://www.google.com/adsense.

Integration of GitLab and Google Ads

There are three main ways to integrate GitLab and Google Ads. These three ways are:

Integration through Google Tag Manager Integration through Google Analytics Integration through DoubleClick

  • Integration through Google Tag Manager

The first way to integrate these two platforms is through Google Tag Manager. This is a top that can be used to set up Google Ads and other tags on your site without having to modify the site’s code. In order to implement this integration, you need to fplow these steps:

First, create a new GTM container with a web tag to serve as a placehpder for the Google AdSense code. Create a new tag to serve as a placehpder for the Google AdSense ad unit. Make sure that the tag name for this container and the tag name for the container created in step one are the same. Now, it’s time to add a new tag to your container created in step one. This tag will insert the Google AdSense ad unit into your page, replacing the placehpder tag created in step two. The last step consists of adding a new tag to your container created in step one to serve as a placehpder for the Google Analytics code. Then, you need to add a new tag to your container created in step two. This tag will insert the Google Analytics code into your page, replacing the placehpder tag created in step three. Once this has been done, all of the tags will be merged together into one tag group. Finally, you need to configure the tags within this group according to how you want your ads and analytics code to behave (http://blog.dougkemp.com/how-to-integrate-google-tag-manager-with-google-ad-sense-and-google-analytics/)

  • Integration through Google Analytics

The second way to integrate these two platforms is through Google Analytics by fplowing these steps:

First, you need to create an account with Google Analytics if you don’t already have one. Then, you need to connect it with your site using Google Tag Manager by creating a new container. Now, it’s time to create an account with Google AdWords or Google AdSense if you don’t already have one. After that, you need to set up an AdSense account for each advertiser whose ads you want to show on your site (if you don’t already have one), and an AdWords account for each advertiser whose ads you want to show on your site (if you don’t already have one. Next, go to AdWords (or AdSense. and create an ad that targets your web site’s landing pages only. Then, go back into Google Tag Manager and create a new tag that will put an ad into place on your site by using the Code snippet option under the Google AdSense section of the tag editor. Copy and paste the AdSense code snippet into your Google Analytics code snippet field by clicking on ‘Edit tags’ button at the bottom of your screen. Then, click on ‘Save & Close’ button at the top left corner of your screen. After that, go back into Tag Manager and create a new tag that will put an ad into place on your site by using the Code snippet option under the Google AdWords section of the tag editor Again, copy and paste the AdWords code snippet into your Google Analytics code snippet field by clicking on ‘Edit tags’ button at the bottom of your screen. Then, click on ‘Save & Close’ button at the top left corner of your screen. Now, you need to change the Universal Analytics tracking ID of your web site by adding /ga/ at the end of it after logging into your Google Analytics account. Next, go back into Google Tag Manager again by clicking on ‘Get Tags’ button at the top right corner of your screen and then click on ‘New Tag’ button in the upper right corner of the pop-up window that appears when you click on it. In this case, you will use this tag to insert a Tracking ID parameter in every single hit sent from your website in order to match hits with their corresponding AdSense or AdWords ad groups later on when we use them in our fancy fancy Universal Analytics events. For this purpose, choose Tag Configuration > Universal Analytics as a trigger in Google Tag Manager and check Track hits in real time with dataLayer in Streams. Name this tag ‘Universal Analytics Tracker’ and save it. Now you need to add another tag that will use this tracker in order to send hits from your website directly into Universal Analytics by using Event tagging method under the Data Layer section of the tag editor Choose ‘Event Name’, ‘Event Category’ and ‘Event Action’ according to how you want each hit sent from your website to appear in Universal Analytics. Name this tag ‘Universal Tracker’ and save it by clicking on ‘Save & Close’ button at the top left corner of your screen. Eventually, go back into Tag Manager again by clicking on ‘Get Tags’ button at the top right corner of your screen and then click on ‘New Tag’ button in the upper right corner of the pop-up window that appears when you click on it. In this case, we will use this tag to add user information such as their email address into every single hit sent from your website in order to match hits with their corresponding AdSense or AdWords ad groups later on when we use them in our fancy fancy Universal Analytics events. For this purpose, choose Tag Configuration > Universal Analytics as a trigger in Google Tag Manager and check Track hits in real time with dataLayer in Streams (same as before. Name this tag ‘Universal Email Tracker’ and save it by clicking on ‘Save & Close’ button at the top left corner of your screen (same as before. Now, go back into Tag Manager again by clicking on ‘Get Tags’ button at the top right corner of your screen and then click on ‘New Tag’ button in the upper right corner of the pop-up window that appears when you click on it (same as before. In this case we will use this tag to add event information such as which ad was clicked and which ad group was shown when someone clicks on an ad shown on our website by using Event tagging method under the Data Layer section of the tag editor Choose ‘Event Name’, ‘Event Category’, ‘Event Action’ and ‘Field Mapping To Log' accordingly in Step 6 above First name this tag ‘Adwords Tracker’ then click on ‘Save & Close’ button at the top left corner of your screen Then name this tag ‘Adsense Tracker' then click on ‘Save & Close’ button at the top left corner of your screen Finally, go back into Tag Manager again by clicking on ‘Get Tags’ button at the top right corner of your screen and then click on ‘New Tag’ button in the upper right corner of the pop-up window that appears when you click on it (same as before. In this case we will use this tag to track Universal Analytics events such as views, sessions or pageviews by using Event tagging method under the Data Layer section of the tag editor Choose ‘Event Name' according to how you want each hit sent from our website to appear in Universal Analytics Choose 'Event Category' according to what is being tracked e.g if it is pageview choose Page View Choose 'Event Action' according to what is being tracked e.g if it is pageview choose Page Load Choose 'Action Field Mapping' according to how you want each hit sent from our website to appear in Universal Analytics Choose 'Field Mapping To Log' according to how you want each hit sent from our website to appear in Universal Analytics Name this tag 'Google Analytics Tracker' then click on 'Save & Close' button at the top left corner of your screen Then name this tag '

The process to integrate GitLab and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on January 25,2023 05:21 pm