Integrate GetResponse with Google Ads

GetResponse is a well-known service that helps people and companies to create and manage email marketing campaigns and Google Ads is one of the most effective and popular tops for online advertisement. This paper will present the integration of these two services and its benefits.

GetResponse is an Email Marketing Service that was created in 2000 in Prague, Czech Republic. Its main goal is to help small and medium businesses to promote their products and services by sending emails to their customers and potential customers (Sokp, 2013. The company operates in over 150 countries and it has more than 1 million merchants located in over 180 countries (GetResponse, 2015. It provides its users with different programs for sending emails, landing pages, A/B testing, tracking, statistics, social media integration, etc. (Sokp, 2013.

Google Ads is one of the best tops for online advertisement. It allows companies to create ads for Google search, Google Maps, Gmail, YouTube, etc. (Google Adwords, 2015. It allows them to choose how they want their ads to appear on Google. They can choose keywords according to their products or services, budget, demographics of their customers, etc. (Google Adwords, 2015.

As mentioned above, GetResponse is one of the most popular email marketing services for small and medium businesses. It allows them to create email campaigns of different formats such as RSS or HTML email newsletters sent via email. It also offers its users different programs for creating landing pages, A/B testing, tracking, statistics, social media integration, etc. But it does not offer any programs for online advertisements aimed at increasing traffic to websites or blogs. On the other hand, Google Ads can be used to create online advertisements that are displayed on Google Search, Display Network, YouTube Videos, Gmail Ads, Google Maps, etc. (Google Adwords, 2015. but it does not allow creating newsletter campaigns or landing pages. It seems like both services could be very helpful if they would be integrated together. And this is exactly what this paper will present.

It is important to mention that although GetResponse is an Email Marketing Service and Google Ads is an ad service, they are two separate tops that are not actually related to each other. This means that there is no need to integrate them directly. However, this paper will show how these two services can be integrated together with the help of third party tops that can connect them and make them compatible with each other. Therefore it will be easier for businesses to send their email marketing campaigns with the help of GetResponse and the same time to advertise their products or services with the help of Google Ads. There are several companies that offer this kind of service. One of them is called LeadPages. As stated by its website (LeadPages, 2016. it is “the leading landing page builder for professionals”. It offers its users different types of landing pages such as sales pages, squeeze pages, thank you pages for subscribing to newsletters or mailing lists, welcome pages for new subscribers or visitors etc. most important here is that users do not need to create landing pages from scratch because LeadPages offers professional templates that they can use for free or purchase if they wish to use them again later. In addition to this top there are other companies that offer integration of GetResponse and Google Ads such as iContact (iContact, 2015. or EmailOctopus (EmailOctopus, 2014. These companies offer their users various options for integration of these two services such as GetResponse popup window on a website or a link to a landing page from a GetResponse popup window on a website which will lead a visitor to a Google Ads campaign. All these options allow small and medium businesses to benefit from both services simultaneously which allows saving money and time.

But what are the benefits of this integration? First of all it enables small and medium businesses to use more efficient advertising techniques that will help them reach out their target audience much easier and more efficient than before. By using both services together they can increase awareness about their products or services among their customers and potential customers much easier than before. For example a small or medium business can create a newsletter campaign with the help of GetResponse and send it out via email which will help them increase their customer base. At the same time they can advertise their products or services on Google Ads through a landing page which will lead visitors from Google Ads campaign to a website where they can buy those products or services. This option enables small and medium businesses to attract more customers as well as provide them with more information about their products or services as well as convince those customers that those products or services are worth buying. Another benefit is that using those two services together can lower costs making those businesses more efficient which will definitely contribute towards their success.

At first glance it may seem like combining GetResponse and Google Ads would be an unnecessary effort since Google Ads offers only advertising services and GetResponse offers only email marketing services but if we look deeper we see how much these two can help each other and how much businesses can benefit from them by combining both together.

At first glance it may seem like combining GetResponse and Google Ads would be an unnecessary effort since Google Ads offers only advertising services and GetResponse offers only email marketing services but if we look deeper we see how much these two can help each other and how much businesses can benefit from them by combining both together.

At first glance it may seem like combining GetResponse and Google Ads would be an unnecessary effort since Google Ads offers only advertising services and GetResponse offers only email marketing services but if we look deeper we see how much these two can help each other and how much businesses can benefit from them by combining both together.

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