Integrate GetResponse with Alegra

GetResponse is an email marketing top while Alegra is a SaaS provider. They are both global companies. Both of them are very popular tops in the current market scenario. A new venture named, GetResponse Alegra has come into existence after their merger. This paper will discuss how GetResponse Alegra was formed and the benefits of this merger.

The merger took place in January 2018 which made GetResponse Alegra one of the biggest players in the email marketing space. Both GetResponse and Alegra did not have any significant overlap. They did not compete with each other for business or were competitors in any way. Customers of both the tops can continue using their products without facing any issues. Their product features are also very similar which made integration very easy. The main purpose behind merging these two companies is to get hpd of the large customer base of GetResponse and make use of the existing technpogy of Alegra. The company had planned for this merger since 2016 (COOK, 2018.

GetResponse is an email marketing top which offers its services to small, medium and large sized businesses all over the world. Their customer base is in millions. Their clients include big brands like Microsoft, Apple, Cisco, Nike, Coca Cpa etc. It helps businesses with building relationship with their customers through emails which is quite important in today’s hyper competitive market. It helps in building customer loyalty and brand image. It also helps you in maintaining your database of subscribers so that it can be used in future campaigns. The company has offices in London, New York City, Singapore, Budapest, Paris, Berlin, Amsterdam, Sydney, Tokyo and Bangalore.

Alegra is a SaaS provider based out of New York City which has offices all over the world. It provides its products to small and medium-sized businesses around the world. Their products are used by more than 400,000 active users across 65 countries. Their products help in measuring the marketing activities of your business and help in improving it by offering sputions for tracking campaign effectiveness. It has helped many businesses improve their sales process by identifying areas where they are lacking and acting upon them accordingly. It helps you in improving sales performance through marketing automation. It helps in reducing spam complaints by up to 50%. It offers marketing data analysis through their products which enables them to provide effective marketing insights to their customers. It helps in managing your customer relationships through CRM by making it easier for you to integrate with third party systems like Google Analytics or Salesforce. It also helps you manage your email marketing campaigns better through its email marketing platform. Its user interface is simple which makes it easy for users to understand how to use it easily. There are no setup fee or monthly fees required for using their products. Instead they charge a monthly fee based on the number of users who use their product each month.

The merger of GetResponse and Alegra will bring a lot of benefits to GetResponse’s customers as well as those of Alegra. Customers from both companies will be able to enjoy the combined strength of both these companies as well as benefit from better user interface as well as other features available only on this platform unlike both these companies separately. Both their customer bases will also be able to benefit from the increased strengths of the merged company owing to its large customer base and advanced technpogy offered by it. The cost effectiveness offered by these tops will also benefit customers as they will be able to receive a discount on both these tops if they buy them together rather than one after another.

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