Integrate Freshsales with moosend

Freshsales

Freshsales is a sales productivity platform that helps small businesses become great sales teams. Freshsales offer’s numerous features in its software such as email tracking, Google sheets integration and more. The interface is simple and intuitive so your sales team can make the best out of the software.

moosend

Moosend is a cloud-based top for companies to connect with their customers by sending them personalized emails, SMS, social media posts, etc. This enables companies to deliver relevant content to their customers and create a personal connection with them. Moosend also helps you get better insights into your customer-base with the integration of call tracking and other features.

Integration of Freshsales and moosend

Freshsales offers an add-on for moosend which enables your sales team to communicate with customers in a much more streamlined manner. Using this feature, sales reps are able to send emails automatically to customers who have not responded to your emails or made any purchases from your store. This helps sales reps save a lot of time by sending out bulk mails and ensures that there is no delay in communication with the customers. Sales reps are also able to track the customer behaviour through emails and auto-replies. This feature also helps companies save money by not hiring extra staff to manage the sales process and by reducing time spent on marketing. This helps you get more value out of the customer relationship and increases customer satisfaction.

Benefits of Integration of Freshsales and moosend

Integration of Freshsales and moosend has multiple benefits when it comes to sales team productivity and customer satisfaction. Some of these benefits are listed below:

• Email tracking feature. It helps the sales team track the emails they send out to customers and analyze the engagement rate of each customer through reply emails or purchase history. This helps them segment customers based on their engagement with your emails and send them emails accordingly. For example, if customer X has not been answering your emails for last two weeks, your sales rep can send him/her a reminder email about their purchase history which may help them finally make a purchase from your store.
• Customer segmentation. By tracking customers, you can analyze their purchase history and segment them accordingly based on their value to your business. For example, if customer X has purchased only once from you, but has been communicating with your sales rep regularly, it is possible that he/she might purchase another time soon. So you can segment this customer as ‘high value’ and treat him/her with special attention by sending him/her promotional emails, discounts etc.
• Personalized marketing emails. By using Freshsales along with moosend, companies can send personalized marketing emails to their customers. They can send a variety of emails depending on different situations such as birthday wishes, seasonal greetings, time-sensitive promotions etc. For example, if customer X has purchased 5 products from your store, then you can send him/her an email thanking him/her for his/her support and sending promotional offers for his/her favorite product which might encourage him/her to buy again from your store. This helps you increase revenue as well as customer satisfaction since you are sending customized messages based on their needs.
• Auto-reply emails. Sales reps are able to set up auto-reply emails on Freshsales which will be sent to customers who do not respond after 3-4 days of sending an email or whose record shows that they have not purchased from your store for a long period of time (for example 6 months. This helps the sales team stay organized since they do not have to go through every single customer account individually to see if they need some fplow up or not. This also helps them avoid sending out unnecessary fplow-ups which might create an annoying experience for the customer. For example, if customer X has not been making any purchases from your store, he/she might be angry at receiving an email from you asking him/her to make a purchase immediately without any prior notice. So it is better to avoid sending out such reminders and wait for some time until they make a purchase again before sending them an email again. This results in higher engagement of your customers and increases revenue for you.

The process to integrate Freshsales and moosend may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.