Flipkart + ProfitWell Integrations

Flipkart is an online retail site. It was born in 2007 and has over 100 million registered users. Flipkart is one of the largest e-commerce sites in India. In April 2014, it had raised $1 billion from Tiger Global Management. Flipkart had launched its own mobile app in February 2011. In May 2012, Flipkart also launched a platform for sellers called “Flipkart Partner Network”. It was developed with the aim to provide technpogy support for small businesses and help them market their products on Flipkart. In March 2013, Flipkart launched its online magazine called “Fpio”. This magazine offers news articles as well as fashion and lifestyle content. Flipkart has an exhaustive cplection of books, movies, music, clothing, shoes, home appliances, mobiles, electronics and everything in between.

In March 2015, Flipkart acquired Myntra for a whooping sum of $300 million. Myntra is another Indian online fashion store. Myntra also provides options for the consumers to customize their clothes and save money by earning points for making purchases on the site. The brand’s range includes clothes, footwear, accessories, beauty products, etc.

Now Flipkart has become bigger than ever with its acquisition of Myntra! So what’s next? Well, the next phase would be to increase their market share in India using new strategies. One such strategy could be integrating with other companies to expand their reach and also leverage the other company’s strength in their own work process. The integration of the two companies would also lead to improved efficiency and better profitability.

Integration of Flipkart and ProfitWell

Both these companies have a presence in the e-commerce industry. They are among the hottest startups in India today. The integration will result in increased efficiency and improvement in profitability for both companies. Integration would enable both companies to improve their processes as well as reap the benefits of their strengths.

Flipkart has been able to dominate the e-commerce industry in India due to its aggressive marketing strategies. This has led to high growth in the number of transactions made on the site by customers. Flipkart is working on several initiatives including launching more mobile apps to increase its number of users and sales through the year 2015. With this integration, Flipkart will be able to create a separate platform for sellers which will offer an easy way to track orders, manage inventory as well as increase sales by providing material as well as content based information about products to customers.

Myntra is known for its keen understanding of the fashion trends and ability to cater to customers’ needs. With this integration, Myntra will be able to use its strengths to offer product information as well as track consumer preferences to design a profitable business model that will help Flipkart increase its customer base and revenue through innovative marketing strategies. This will also help Flipkart tap into the fashion industry which is valued at over $60 billion in India alone. Currently only 10% of India’s clothing industry is online. The trend will surely change after this merger which will benefit both Myntra and Flipkart as they will gain each other’s strength and expand their market presence in a short span of time.

Benefits of Integration of Flipkart and ProfitWell

The biggest benefit of this integration of two companies will be the increased reach that both companies will gain due to the merger. The integration will enable both companies to get access to data from different verticals like e-commerce, fashion, mobile applications etc which can be leveraged by both companies to create a more profitable business model and generate more revenue quickly. There will also be certain advantages for Flipkart’s existing investors as well because they will get access to a huge amount of data which can be used to create lucrative opportunities for them in the future.

There will also be some disadvantages that would arise because of this integration including the fact that both companies will have to integrate with each other completely. This would mean that there would be some overlap in functions which might affect both companies adversely. Also, there might be some hiccups with regard to changing user experience as well since both companies have different processes for using their apps hence integration might prove difficult initially but eventually it will benefit both companies immensely.

This integration between two major players in e-commerce industry in India will prove beneficial for both companies since they will get access to each other’s strengths and resources along with an opportunity to grow their business at a rapid pace without having to spend much time or effort on creating new strategies or platforms that would cost both companies a lot of time and money.

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