Flipkart + Daylite Integrations

Flipkart?

Flipkart is an Indian electronic commerce company founded in 2007 by Sachin Bansal and Binny Bansal. Flipkart is headquartered in Bangalore, Karnataka. The name “Flipkart” was derived from the words “Flip” and “Kart”. It was initially named “Flipkart Online Marketplace”.

Flipkart sells its products through its websites in India, China, Indonesia, Malaysia. Flipkart has also established offices in San Francisco, California, Beijing, Hong Kong, Singapore and Tokyo. Flipkart also started selling products in the UK. The headquarters are at Bengaluru in India. The company has about 10,000 employees.

Binny Bansal is the chief executive officer (CEO. of Flipkart. He is also the co-founder of the company. Sachin Bansal is also a co-founder of Flipkart. The other co-founder of Flipkart is Ashish Gupta.

Daylite?

Daylite is an Indian e-commerce company founded in 2013 by Former Snapdeal employees Abhinav Lohani and Himanshu Jain. The startup aims to provide comprehensive social media sputions for businesses at an affordable price. The main aim of the company is to provide all types of social media sputions including Facebook Marketing, Google Marketing, Twitter Marketing etc. at one place to the clients.

The headquarters of the company are located in New Delhi, India. Daylite has also started providing services like eCommerce Marketing, Digital Marketing and Social Media Marketing to the clients as well as it provides consultancy services for specific business verticals like Education, Financial Services and Travel & Tourism.

Himanshu Jain is the CEO and co-founder of Daylite. He graduated from IIT Delhi and worked as a software engineer at Yahoo! and later as a product manager at Google and then as a sputions architect at Hike Messenger. Abhinav Lohani is the COO and co-founder of Daylite. He completed his MBA from IIM Calcutta and worked as a consultant before joining Daylite. He also served as a marketing manager at ZS Associates and as a sales manager at Reliance Communications before working as a consultant at McKinsey & Company.

Integration of Flipkart and Daylite

Flipkart has acquired Daylite for $30 million in April 2015. This acquisition will help the e-commerce company to integrate Daylite into their marketing and advertising space and will provide benefits to both companies. As per this acquisition, the companies will benefit since there will be no need for them to manage their marketing and advertising on their own rather they will be able to access Daylite’s technpogy which can be used by Flipkart for their marketing needs. By doing so, both companies will be able to use each other’s technpogy at a low cost which will save them money which they would have otherwise spent on hiring people for these tasks.

The integration will help both companies improve their brand visibility among consumers as well as increase their user base through their combined efforts which will significantly enhance their revenue generation capability. Through this integration, both companies will be able to provide better services to their customers which they couldn’t provide separately due to lack of resources or technpogy needed for carrying out such tasks. In addition, they will also be able to provide better value to their clients through this integration since they will have direct access to each other’s database which will help them target users more effectively through personalized marketing strategies which would have been very difficult if they were working independently from each other. This integration will also help them improve their relationship with their existing clients since they will be aware that both companies are working together for a common goal which merging the two together has helped achieve. This will help them retain their existing client base by improving their customer satisfaction which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks.

This integration will also help both companies improve their reputation among customers since customers will know that both companies are working together for a common goal which merging the two together has helped achieve. This will help them retain their existing client base by improving their customer satisfaction which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks. Therefore, this integration will benefit both companies by improving their reputation among customers which will increase trust among customers towards both companies leading to increased sales which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks.

This integration will also help both companies improve brand awareness among customers since customers will know that both companies are working together for a common goal which merging the two together has helped achieve. This will help them retain their existing client base by improving their customer satisfaction which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks leading to increased sales which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks. Therefore, this integration will benefit both companies by improving brand awareness among customers which will increase trust among customers towards both companies leading to increased sales which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks.

This integration will also help both companies improve brand awareness among customers since customers will know that both companies are working together for a common goal which merging the two together has helped achieve. This will help them retain their existing client base by improving their customer satisfaction which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks leading to increased sales which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks. Therefore, this integration will benefit both companies by improving brand awareness among customers which will increase trust among customers towards both companies leading to increased sales which would have been difficult if they were working independently from each other due to lack of resources or technpogy needed for carrying out such tasks.

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