Filter By Connect + Etsy Integrations

As the world has been changing, there have been many changes in the traditional way of doing business. Such changes have reshaped the way businesses are conducted and how customers buy products and services. One of the trends that has created a lot of stirs in the business world is e-commerce. It is the act of doing business online. This has made it possible for customers to purchase products and services at any time of the day or night. E-commerce has also made it possible for businesses to sell their products and services to more customers than they could ever imagine (Mukherjee, 2013. They have also been able to grow their businesses in ways that were not possible before the advent of e-commerce.

E-commerce has also allowed businesses to integrate with other companies that offer similar products and services in an attempt to increase their sales. One of these companies that is used by most e-commerce businesses today is Filter By Connect. It was started by a couple of former Amazon employees who wanted to make online shopping easier for shoppers. The company provides a filter top that allows customers to search for products based on various criteria. This includes things like price, cpor and size among others. It is this feature that Filter By Connect brings to e-commerce websites such as Etsy (Mukherjee, 2013. Here, we take a look at how this integration can be beneficial to both parties.

Integration of Filter By Connect and Etsy

Etsy is an e-commerce website that allows sellers to sell their handmade items and other craft supplies. Many these sellers come from countries all over the world including China, Canada, Australia among others (Gifford, 2014. As such, e-commerce websites such as Etsy have become international platforms where sellers from different countries can list and sell their creations. However, this comes with some problems, especially for buyers who are looking for products from specific countries. For instance, when a buyer searches for a product from say a Chinese seller; the search result may bring up products from other sellers from other countries who are selling similar products but the buyer may not be interested in buying these because they are not from China (Raymond, 2014. This scenario can be avoided if an e-commerce website integrates with a filter top such as Filter By Connect which allows buyers to search for products based on criteria such as country or region.

Thus, Etsy could benefit greatly by integrating with Filter By Connect since this would allow them to sell their products globally without having to worry about losing potential buyers (Raymond, 2014. Since the majority of sellers on Etsy are women with limited financial backing, they will most likely welcome any opportunity to expand their customer base since increasing sales will help them grow their businesses. This is because money earned from increased sales can be used to purchase raw materials which are usually expensive and hard to find in certain parts of the world (Raymond, 2014. Furthermore, integrating with a filter top such as Filter By Connect will also help Etsy earn more revenue since it will encourage more customers to shop on their website. This is because some customers who may not have been able to find what they were looking for if they had not used a filter top such as Filter By Connect will be able to buy products from sellers on Etsy.

Benefits of Integration of Filter By Connect and Etsy

The benefits for Filter By Connect are numerous since integrating with a popular e-commerce website such as Etsy will give it more exposure as well as more traffic on its website. This will lead to increased sales which is what most businesses strive for since increased sales mean profits (Raymond, 2014. This will also give Filter By Connect a competitive advantage over other filter tops since they will no longer be unique in the market since they will now be associated with other e-commerce websites such as Etsy. However, the benefits for both firms are numerous since integrating with each other will lead to increased sales of both companies.

Citing Information References

Mukherjee, S., & Raymond, M. (2013. How Going Global Made Etsy $5 Billion Valuation Possible. Retrieved October 22, 2015, from http://www.pymnts.com/articles/2013/04/global-etsy/

Gifford, T., & Raymond, M. (2014. Handmade’s New Era. The Rise Of The Bazaar Economy. Retrieved October 22, 2015, from https://researchnews.osu.edu/archive/handmade_era_economy.htm

Raymond, M. (2014. Etsy Has Found Success With The Global Marketplace And Women Entrepreneurship. Retrieved October 22, 2015, from http://www.forbes.com/sites/maggieraymond/2014/08/26/etsy-has-found-success-with-the-global-marketplace-and-women-entrepreneurship/

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