Facebook Pages allow businesses to develop their brand, grow their audience and start conversations with customers and people interested in learning more.
Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.Google Ads Integrations
Google Ads + Facebook PageCreate Page Photo to Facebook Page from New Campaign in Google Ads Read More...
Google Ads + Facebook PageCreate Page Post to Facebook Page from New Campaign in Google Ads Read More...
Google Ads + Facebook PageCreate Page Photo to Facebook Page from New Ad in Google Ads Read More...
Google Ads + Facebook PageCreate Page Post to Facebook Page from New Ad in Google Ads Read More...
Google Ads + Facebook PageCreate Page Photo to Facebook Page from New Ad Group in Google Ads Read More...
It's easy to connect Facebook Page + Google Ads without coding knowledge. Start creating your own business flow.
Triggers whenever you or anyone posts to your Page's Timeline.
Triggers when a new Ad is created in Google Ads
Triggers when a new ad group is created in Google Ads
Trigger on adding new campaign.
Triggers when a new user list is created.
Uploads a photo to Facebook Page and also posts it to the stream.
Generates a new page "stream" post on a page.
Facebook is the most popular social media platform to date, with over 2 billion active users. Facebook allows businesses to create a page that provides information about the company and the services they provide. A Facebook page is similar to a classic website in terms of structure and navigation. Facebook pages are also searchable through Google, so it is highly recommended that your Facebook page be optimized for SEO.
Google ads are online advertisements that appear on Google’s search results pages. There are two types of Google ads. text ads and display ads. Text ads show up on search results pages next to organic search results while display ads appear on other websites that have partnered with Google. Google ads are highly effective in terms of ROI, since they can be easily tracked and customized. It is important that your Facebook page and Google ads be unified to maximize this effectiveness.
Because Facebook pages and Google ads are both searchable, it is important that they be unified into a single platform. This is beneficial because it allows for a seamless transition between searching for a company on Google and finding their Facebook page. In addition, it makes it easy for users to find products from a business they have been fplowing on Facebook without having to use a different search engine or social media platform. These steps will help you integrate your Facebook page and Google ads:
Create a Facebook page . This can be done manually or through a plugin created by a developer. The advantage of going through a developer is that they already have experience creating Facebook pages and can do a better job than a novice. However, if you want to save money, you can do it yourself using an existing template provided by Facebook. Create a Google Ads account . This can be done manually or through a plugin created by a developer. The advantage of going through a developer is that they already have experience creating Google Ads accounts and can do a better job than a novice. However, if you want to save money, you can do it yourself using an existing template provided by Google. Ensure that there is advertising on both the desktop and mobile versions of your website . On desktop, you can choose between text ads and display ads whereas on mobile, text ads only come into play. If you only advertise on desktop and not mobile, this will reduce your ROI and also lower the quality score of your ads, which will result in higher costs per click (CPC. Create links from your Facebook page to your website . This will allow users to quickly access the website without having to search for it again. Integrate your Google Ad campaign with your Facebook ad campaign . By doing this, you allow for more targeted advertising since you know what kind of audience each asset attracts . For example, if you know that most of your clients area on the West Coast and East Coast, then you would first run an ad campaign on those two areas on Google Ads and then base your Facebook Ad campaign on those regions as well.
The benefits of integrating your Facebook page and Google Ads include:
More exposure . By allowing for easier transitions between platforms (searching on Google and getting redirected to your Facebook page), the likelihood of converting the user increases. This also saves time as the user does not have to go through multiple steps just to get what he/she needs. It also increases the frequency of visits since the user already has an idea about what he/she is looking for before coming to the website or downloading an app. Better analysis . Because your data points are being cplected from two sources instead of one, you are able to do more accurate analysis of user behavior. For example, if you notice that most of your clients are male, then you will know that you should cater towards them more heavily when advertising on Google Ads or creating campaigns on Facebook Pages. Higher ROI . Because integration of the two platforms lowers the number of steps it takes for users to make a purchase , this results in more sales. Lower cost per click (CPC. . When combining social media platforms with Google Ads, you are able to target users based on demographics rather than location alone . This enables you to focus your efforts on people who are more likely to convert rather than wasting money on people who are unlikely to buy from you. More customers . If you are targeting specific demographics with ads across multiple platforms, then you are reaching more people who are more likely to buy from you instead of wasting money on people who are less likely to buy from you. You are also able to reach international audiences which may result in more sales than before .
The process to integrate Facebook Page and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.