Facebook Page + Appy Pie App Maker Integrations

1.1. Facebook is the world’s largest social networking site with over 120 million members, from all over the world. It is an open-source platform that can be accessed by anyone for free. With the help of Facebook, people can connect with their family and friends through various applications and websites. Facebook is also used to showcase companies, products and events in a much better way than a website or newspaper ad.

Facebook Page is the official page of Facebook which allows companies to create an online presence for their business. A page helps companies get found by customers, as well as present information about their company and its products and services. In addition, a Facebook page enables businesses to interact with potential customers on Facebook, helping them build trust and loyalty.

Appy Pie is an online application development platform that lets you create your own custom mobile app for iPhone, iPad, Android devices and Windows Phone from scratch within a few minutes. Appy Pie provides all the tops and resources required to create your own mobile application like Push Notifications, Push Ads, Web Services etc.

1.2. The integration of Facebook Page and Appy Pie offers lots of benefits to a company, such as:

• A digital ‘face’ for your business. As a company, you should have an online presence to showcase and represent yourself online. But having a web page or a blog is not enough. Although these are great ways to share information and post content, they don’t build trust or loyalty for your business identity. However, Facebook can help you achieve what you want in this regard. With a Facebook page, you can easily build trust and loyalty towards your company. You can build your brand image online by creating interesting content that will be regularly updated on your Facebook page. This will help you reach out to more people worldwide who may not even be aware of your existence.
• Hosted events. You can host events on Facebook through your page as well as via your personal account. You can use the Facebook Events section to invite people to events hosted by your organization. The attendees will be able to add events to their calendars and see updates about them on their newsfeeds. It is easier for you to communicate with people through the events feature because it makes it easier for you to track who has attended or declined your event.
• Promote products and services. Besides creating a page for your company, you can also create individual pages for various products and services that you sell. For example, if you are selling dresses, you can create a separate page for each dress so that people will be able to view it online and learn more about it. You can promote special discounts and other offers on these pages as well.
• Create applications. There are several ways in which you can use Facebook apps to promote your business on Facebook. For example, if you are selling baby products such as diapers, creams etc., you can create an app that will allow users to buy these products directly through your Facebook page. You can also create games on Facebook that will help users pass away time while learning about new products or services that you offer. This way, you are sure to attract more people towards your page.
• Communicate with customers. If you have created a fan page or a business page for your company on Facebook, you can easily send messages to all of your fans/fans of your pages from one place – the manage tab in the main menu of your Facebook page. Also, when someone comments on your status update or comments on the wall of your page (if you enable this), all of these updates get published as notifications in the home page of the person who commented first on any post related to you or your company within the past day or two days (unless if he/she clears them.
• Launch promotions. When working with a large number of fplowers on Facebook (such as fplowers of a fan page), it is pretty easy for you to launch promotions through your page or group (However, at present only pages which have been liked by a certain number of people are eligible for this option. You can run promotions with ‘liking’ something as a condition; for example, if 100 people like the page in one week then everyone who likes it will get something for free, or you can run giveaways/competitions with a limit on the number of entries that could be made or won etc. These kinds of promotional techniques are quite effective as well as fun!
• Get feedback. You might not be aware of the suggestions that customers give via their message box during customer service calls or emails. This information is essential for you because if customers have problems with some of your products or services then they surely want them respved. As such it would be good if you could get them on board by responding to their queries and complaints via social media sites such as Twitter and Facebook where they are more comfortable sharing their opinions than in email or telephone calls.
• Provide support. If someone posts a question related to your product or service on your Facebook fan page/business page then it will be easy for you to reply to his/her query(s. instantly instead of sending him/her emails or making phone calls trying to respve his/her problem(s. You can also go ahead and write a blog article based on his/her query(s. after getting his/her permission over email/phone call, thus increasing traffic towards your website(s.
• Run contests. One thing that every marketer would love to do on social networks is run contests that drive traffic back to their site – which gives them free advertising and potential leads. Fortunately, there are lots of ways to do this on Facebook including running a contest that gives away free merchandise for people who “like” a certain product or service on Facebook (or vice versa. This will help increase traffic to both your fan pages (and potentially landing pages too. If people become interested in what you have to offer, they’ll click through and sign up for updates about future promotions/discounts/etc., bringing in more people who may not have even known about you until now! Most importantly, running contests helps generate buzz around your brand by giving people something fun to talk about!

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