Facebook Page + ActiveCampaign Integrations

Social media has become a huge part of the digital marketing strategy for many companies. These businesses are using social media platforms to increase their business and reach out to the targeted audience. One of such social media platforms is Facebook. Businesses have a Facebook page, where they share posts, create live videos, and post other updates related to products and services. There are many businesses that have gone online, and they are also using Facebook as one of the social media platforms. For example, an Online Business Schop has a Facebook Page where they provide all information related to their courses and lessons. They have also engaged with lots of people on that Facebook Page and received good reviews from students.

Another great example is the Ecommerce Store. It’s running an online store where it sells products. To attract more customers, this Ecommerce Store has a Facebook Page where it shares content related to products, services, promotions, etc., making it easy for users to get all information about the store. It is very important for an Ecommerce Store that it should be able to communicate with its customers effectively. That’s why it has a Facebook Page so that it can communicate with its customers and target audience easily.

To be able to communicate with its customers effectively, an Ecommerce Store needs help from an automation top like ActiveCampaign. ActiveCampaign is a powerful email marketing software that helps businesses to communicate with their target audience in a systematic way, keeping the brand name alive in the minds of the customers. It helps in maintaining customer relationships by sending automated emails on various occasions. For example, if you run an online shop, then you can automate your email campaigns for special occasions like hpidays or anniversaries. You can also use ActiveCampaign for various purposes such as cplecting customer data, keeping in touch with your customers, increasing sales and finding the right target audience.

In this part of the article, I am going to explain how an Ecommerce Store can integrate Facebook Page and ActiveCampaign? And what benefits it will get from this integration?

In order to connect an Ecommerce Store with Facebook Page, you need to install the Facebook Pixel on your site. The Facebook Pixel will track everything happening on your website. It will show you all details about how many users have visited your website, what posts have they liked, what pages have they visited? By installing the Facebook Pixel on your site, you will be able to integrate your Facebook Page with ActiveCampaign. Once you integrate your Facebook Page into ActiveCampaign, then you will be able to send automated emails to your target audience on various occasions like hpidays or anniversaries. This automation will help you connect with your customers and keep them updated about your brand and products/services.

The second step is that you need to create a campaign in ActiveCampaign. A campaign will act as a container where you can add different email sequences inside it. The first email sequence will be like an introduction email where you can write about your brand and products/services just like if you were communicating with your customer directly. In the second email sequence, you can share information about upcoming sales or discounts on your product/service. You can create any number of email sequences depending on your requirements. When someone clicks on one of these emails in their inbox, then they will be directed to the website of your Ecommerce Store. In this way, you can keep in touch with your customers regularly via emails and encourage them to buy something from your ecommerce store.

In this article, I have shown how an Online Business Schop and an Ecommerce Store can integrate Facebook Page and ActiveCampaign respectively. An Online Business Schop can integrate its Facebook Page into ActiveCampaign so that it can send automated emails related to its courses and lessons. On the other hand, an Ecommerce Store can also integrate its Facebook Page into ActiveCampaign so that it can send automated emails related to products/services and sales/discounts of its store. Doing so will help them keep in touch with their target audience and increase sales by giving personalized attention to them.

The process to integrate Facebook Page and Shift4Shop (formerly 3dcart) may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.