Facebook Lead Ads + Zoho People Integrations

According to the Tech Crunch, “Facebook has announced it’s launching a new series of ads that target people at the top of the sales funnel. These ads are designed for businesses who have used Facebook’s Insights feature to reach a broad audience but want to target specific people with a lead generation offer.” (TechCrunch, 2017)

As per the same report, “The ads will appear on mobile and desktop Facebook, and they’ll be linked to an individual webpage that drives traffic back to the advertiser’s website. If a user clicks on the ad, they’ll be taken to a form where they can enter their email address and name. They won’t have to share any other details like their phone number or postal code. The lead information is sent to the business owner, who can then fplow up with the person via email or phone.” (TechCrunch, 2017)

The report highlights that this new ad format for businesses to target leads will help them generate more high-quality leads at a lower cost. The report further adds, “Facebook says users who click on these ads will have the option of opting into a newsletter or text message list. However, if they don’t opt in, Facebook says it will not use any of the data cplected from these ads for anything else.” (TechCrunch, 2017)

According to the report by Tech Crunch, “Businesses can track leads across devices and people who fill out the form can choose to receive push notifications when someone from their company replies.” (TechCrunch, 2017)

Zoho People is an online recruitment software which provides customizable online recruitment services to recruiters and job seekers. Zoho People makes hiring easy and efficient by providing integration with popular social media platforms like Twitter, LinkedIn and Gmail.

Integration of Facebook Lead Ads and Zoho People:

According to a blog by LinkedIn, “The new Facebook Lead Ads product is essentially an ad that generates a unique landing page URL that you can then use as a destination for your custom landing page. This can then be tied back into your CRM system so you can track how many leads your Facebook advertising generated.” (LinkedIn Blog, 2017)

The article further states that “This is similar to what Twitter launched earlier this year with their ability to retarget website visitors through their ad product. You do need to have custom landing pages set up for this to work though for tracking purposes.” (LinkedIn Blog, 2017)

According to another blog by LinkedIn, “To get started with creating your own custom landing page in Zoho Recruit, create a Clearbit lead source template in your profile settings page. From there, you can update the fields you would like to appear on your Facebook Lead Ad landing page.” (LinkedIn Blog, 2017)

The article suggests that “Next, head over to your campaign configuration page within Zoho Recruit and search for the Clearbit lead source in the drop-down menu under “Lead Source Template”. Select your template and keep track of all leads generated from your custom Facebook lead ad!” (LinkedIn Blog, 2017)

Benefits of Integration of Facebook Lead Ads and Zoho People:

According to a blog by LinkedIn, “This integration allows you to send leads back into Zoho Recruit using the Clearbit Lead Source template we discussed above – this way you can see how many people filled out the form and tracked them in your CRM!” (LinkedIn Blog, 2017)

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