Integrate Facebook Lead Ads with Shopify

Facebook Lead Ads are a part of the Facebook advertising family, allowing you to connect with people who are interested in your product or service. Facebook Lead Ads let you create an ad that asks a question, which is answered by either clicking on the ad or filling in your contact form. Shopify offers a Facebook Lead ads integration, which allows your users to subscribe to your newsletter right from their Facebook page.

Integration of Facebook Lead Ads and Shopify

In order to integrate Facebook Lead Ads and Shopify, you need to set up a listener on your Shopify store. This listener will receive requests from Facebook Lead Ads and then respond according to your instructions. It is easy to configure listeners with Shopify’s built-in development tops.

In order to build a subscription form for Shopify, you need to create a list of fields on Facebook. You can name it anything you want, but it is recommended that you name it “shopify_subscriber_form”. The different fields include:

Name – First name, last name, company name, etc…

Email – email address of your visitors.

City – city of your visitors.

Country – country of your visitors.

Phone number – phone number of your visitors.

As you can see, you can customize those fields as you wish. Once you have created the fields, you will need to publish them on the Facebook page associated with your website. In order to do this, go to your Facebook page and click “Add a Listener” on the left hand side of the page. Click “Shopify Subscriber Form” and click “Create Listener”. Set up the listener according to the instructions on the page and save it. Your listener can be closed now.

Next, you will need to set up your Shopify Facebook lead ads integration. That is done by going to the Online Store menu and selecting “Social campaigns”. You will see a button that says “Installing Integrations” at the bottom of the page. Clicking this will take you to Facebook’s developer page where you can search for Shopify and click on “Install” next to it. Once this is done, you will be able to select Shopify in the dropdown menu of your campaigns on Shopify’s online store menu. This will allow you to create a campaign where customers can subscribe to your newsletter directly through their Facebook account while they are browsing your products in Facebook.

Benefits of Integration of Facebook Lead Ads and Shopify

The benefits of integrating Facebook Lead ads and Shopify are obvious. firstly, it allows you to create a smooth transition between channels and increase the conversion rate of people that visit your website through social media platforms like Facebook. Secondly, it allows you to capture emails from potential customers without them having to leave Facebook or even creating an account on your website. They simply subscribe to your newsletter using their existing accounts on Facebook and confirm their email addresses by clicking on a confirmation link sent to them by email. This saves time and allows you to build up your database with real customers rather than fake ones (email addresses are verified. Finally, it allows you to send targeted messages to people based on their location and other interests, which increases engagement with your brand or business.

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