Integrate Facebook Lead Ads with Shipwire

Lead ads are a type of Facebook ad that allows you to cplect customer information directly from your Facebook campaigns. The best way to think about them is as a way to turn website visitors into leads on Facebook.

Lead ads work by pulling contact information from your existing customer database (like Shipwire. and displaying it in the form of a lead ad.

Shipwire, Inc., is a 3PL that offers online fulfillment for over 2,000 e-commerce retailers across 12+ countries, including the United States, Canada, Australia, New Zealand, and Western Europe. Their platform integrates with many major e-commerce platforms such as Shopify, Magento, and BigCommerce. They are also able to handle warehousing and shipping for brands like GoPro, Under Armour, and Amazon.

In this section, I will explain how Shipwire’s integration with Facebook Lead Ads works.

First, you need to create a new campaign in Facebook. Then, you can integrate Shipwire with this new campaign:

• Click “Create Campaign” and select the fplowing options:

Campaign Name. Your desired name for the campaign. For example. “Pets” or “Toys”. Currency. Type of currency used in your store. Set up your account to use the same currency as your store if you would like to track sales through Shipwire as well. Language. Select the language your store is set up in. If you don’t know what language your store is in, log into your Shipwire account and look under “Account Settings”, “Language Settings”. Click “Add new language” and select the language your store is in. Website Traffic. Select “Website Traffic” Website URL. Enter the URL of your site that will be integrated with Shipwire. Business Email. Enter the business email that will be integrated with Shipwire. This email address can only be associated with one account; if it already has an account associated with it, you will not be able to add it here. Phone Number. Enter a phone number that will be integrated with Shipwire. This phone number can only be associated with one account; if it already has an account associated with it, you will not be able to add it here. Choose your audience selection settings. To target customers who are interested in purchasing products you offer, choose “Customers” or “Customers of specific companies”. If you would rather target people who may not yet know who you are but would like to learn more about your company and products, choose “People who are not our customers” or “People who are not our customers of specific companies”. Next, select the conversion event that will be the measurement of success for this campaign. Conversion events are what you want to occur on your site when someone clicks on a lead ad from this campaign; they could be actions such as visiting your site or signing up for your newsletter. Create your targeted customer audience segmentation based on interest or demographics. You can target prospects by age range, gender, location, languages spoken, or interests related to you or your brand — using keywords or phrases that describe them. For example, you can target people who speak English as their primary language between the ages of 18 and 30 who have an interest in pets or dogs. You can also target people who live in a particular state or country. You can also target people based on their behaviors by including them if they have shown interest in certain topics or brands on Facebook or other social networks such as Twitter and Instagram. Finally, choose a goal for this campaign so that you can measure how successful it is at achieving its intended purpose. For example, if you wanted to capture new subscribers for your newsletter list from this campaign, you would create a goal of “Newsletter Subscriber” so that you can track how many new subscribers you get from this campaign. When finished selecting all these options, click “Next step”. On the next page, choose which ad formats work best for your intended audience segmentation by clicking the “Change format” option next to the ad type that is selected by default (which usually includes video. Click “Save and Continue” when finished making changes to the ad formats for this campaign. Next, choose the ad creative that fits best with your audience segmentation by clicking the “Change creative” option next to the ad type that is selected by default (which usually includes video. Click “Save and Continue” when finished making changes to the ad creative for this campaign. Next, choose whether to advertise on mobile devices or desktop computers only by clicking the “Advanced Options” option next to where you previously made changes to the ad format and ad creative (above. In most cases, it’s easiest to just leave this set to “I don’t know” because that will automatically optimize where your ads show depending on where they perform best. However, if you do want to specify whether they should show on mobile devices or desktop computers only instead of being optimized automatically, click “Advanced Options” and then select either mobile devices or desktop computers only at the bottom of the menu on the right side of the screen under where it says “Advertise on Facebook Mobile App?” Next, choose the device type that best fits with your audience segmentation by clicking the “Change device type” option next to where you previously made changes to what mediums to advertise in (above. In most cases, it’s easiest to just leave this set to “I don’t know” because that will automatically optimize where your ads show depending on where they perform best. However, if you do want to specify whether they should show on mobile devices or desktop computers only instead of being optimized automatically, click “Advanced Options” and then select either mobile devices or desktop computers only at the bottom of the menu on the right side of the screen under where it says “Advertise on Mobile Devices?” (note. if you currently have ads running on both mobile devices and desktop computers even though this is set to “I don’t know”, make sure to change it now!. When finished making changes above, click “Save Changes and Continue” below the table on the left side of the screen for each category; note that there will be multiple tabs above each row in these tables at first but after clicking “Save Changes and Continue” once for each category above it will go away. Next, choose which ads work best for different screens sizes by clicking the “Change size” option next to where you previously made changes to what device types to advertise in (above. In most cases, it’s easiest to just leave this set to “I don’t know” because that will automatically optimize where your ads show depending on where they perform best. However, if you do want to specify whether they should show based on the size of someone’s screen instead of being optimized automatically (e.g., if you want people who are on smaller screens like mobile phones or tablets or larger screens like desktops), click “Advanced Options” and then select either phone sizes or tablet sizes at the bottom of the menu on the right side of the screen under where it says “Show Ad Based On Size?” Next, choose how much money you want to spend per day (or per week. by clicking the drop down menu next to where you previously made changes to what size ads should show (above. The default setting is $5 per day (or $30 per week), but since you probably won’t know how many clicks per day (or per week. this campaign will receive until after it has been running for a while – which is why Facebook allows up to $300 per day (or $1,200 per week. at first – I recommend starting out at $5 per day (or $30 per week. so that you won’t run out of money too quickly if you don’t get any clicks right away (but also remember that once you get more clicks you can easily increase this amount again. As soon as you start getting more clicks later on down the line (which could take anywhere from a few days to weeks depending on how many people are going through your website), Facebook will automatically switch over from running at $5 per day (or $30 per week. to running at $300 per day (

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