Integrate Facebook Lead Ads with Mautic

Facebook Lead Ads

Facebook lead ads are a new way for marketers to capture leads on Facebook. Before the introduction of Facebook lead ads, you could only capture leads through forms that were embedded in your Facebook page. However, this was not very effective. You had to ask people to fill out a long form before they could even see your product. But now you can create landing pages and forms on Facebook itself. This is much more effective because users see what you are offering immediately.

The problem with this is that you have to do everything manually. In order to create a landing page or form, you have to create it in the Facebook Power Editor and then embed it in your Facebook page. This is very time consuming and burdensome. Furthermore, you have to serve a Facebook pixel on your website in order to track when someone converts on your Facebook ad. More importantly, there is no mechanism for creating a custom landing page experience.

Mautic

Mautic is an open source CRM that offers many features such as email marketing, social media management, marketing automation and analytics. It has both a free version and paid versions. The paid versions range from $25 to $799 per month depending on how many seats you want. Mautic integrates with many third-party applications such as MailChimp, Google Analytics, Salesforce and Zendesk. Mautic can also be integrated with popular apps such as Appy Pie Connect and IFTTT.

Integration of Facebook Lead Ads and Mautic

With the integration of Facebook Lead Ads and Mautic, you can set up an automatic workflow so that after someone converts on your Facebook ad, they are automatically added to Mautic contacts. Then, whenever you send out an email campaign using Mautic, it will automatically segment based on the contact’s preferences. Furthermore, you can also create custom landing pages inside of Mautic. This allows you to create a more personalized experience for your prospects and customers. You can also send them to a specific micro-site on your website that explains your product further and then redirect them back to your main site once they converted.

Benefits of Integration of Facebook Lead Ads and Mautic

There are many benefits of integrating Mautic and Facebook lead ads. First of all, it saves time by automating some of the tasks invpved in managing both Facebook lead ads and Mautic. With the integration, you don’t have to manually transfer contacts from Facebook lead ads into Mautic and then utilize them for future email campaigns. Secondly, it helps improve conversion rates because you can segment people based on their preferences instead of asking them to fill out a long form first. Lastly, it is cheaper because you don’t have to pay for two different services separately anymore.

The process to integrate Facebook Lead Ads and Mautic may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.