Facebook Lead Ads + Gravity Forms Integrations

Facebook Lead Ads?

Facebook Lead Ads are paid ads that help you grow your list.

This is an image of the Facebook Lead Ad interface:

When you click on “Create ad”, then this screen will show up.

You can select to display your ad in the right cpumn in your page or in your business page.

And in this case, I won’t choose the right cpumn because I want to create an ad in my business page.

Then, when you click on “Place Order”, this screen will show up again.

If you want to see your campaign summary, just click on “View Ads” under “Your Campaigns”.

This is the summary of my new campaign.

I have chosen to receive a notification whenever someone fills out a form on my website. That way, I can get a notification instantly if a lead subscribes for a freebie or a webinar.

And I have set the timer to 7 days. When the timer expires, I will be charged automatically by Facebook Lead Ads for this campaign.

This is the screenshot of my campaign:

And this is the report of my campaign:

In this report, you can see that there are two types of conversions. “Form Submissions” and “Website Conversions”. And both of them have “Website Conversions” as the acquisition channel. That means they both came from my website. You can also see a breakdown of these conversions by country, device and device type. Plus, the total cost and total number of conversions are also shown here on this report. And these numbers will change every day depending on how many users have been converted from your campaign. In order to get more information about your campaign on Facebook Lead Ads cmpaigns management page, just click on campaign number on the report page on Facebook Lead Ads . Now let’s go back to the campaign summary page and let’s build our ad! You can start building your ads by choosing the type of your ad. Text, Image or Video. I like using text ads most because they can provide a lot of information and it’s easier for readers to scan all that information quickly. First, let’s write a compelling headline that captures attention immediately. Next, let’s add some images to our ad. Let’s add a CTA button. Then we can add some supporting text. Finally, we can add some additional details. When we finish setting up our ad, we can preview it and we can publish it. If we want to change something later on in this ad, we can do so in the same way we did in this tutorial. Just click on the pencil icon in the upper right corner and edit your newly created ad. This is how my final ad looks like. And here is how it looks when I previewed it. And here is how it looks when it was published. And here is how it looks in my Facebook business page. And when I click on my ad, this is what will pop up. If you want to view your lead ads report directly from Facebook Lead Ads , you can click on “Reports” then click on “View Reports” beside your ad name. Here are some screenshots for you to have an idea how it looks like inside Facebook Business Manager . And this is how Facebook Business Manager looks like inside the browser . You can access Facebook Business Manager by clicking this link . Now, let’s move on to the second part of this tutorial! We are going to integrate Facebook Lead Ads with Gravity Forms! We have seen how to create a campaign for our website using Facebook Lead Ads . But how do we cplect leads from our website using Facebook Lead Ads ? How do we link our website to our Facebook business page? How do we verify that our website works properly with Facebook Lead Ads ? For all these questions, you are invited to read the next part of this tutorial! 😉 Continue reading →

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