Integrate Facebook Lead Ads with Customerly

Facebook Lead Ads

Facebook Lead Ads (originally called Custom Audiences. are the best way to create a database of potential leads and customers. The basic purpose of Facebook Lead Ads is to help companies promote their products or services through Facebook ads. This ad format allows you to upload your contact database, like email addresses, phone numbers, and lead forms, and use this data for Facebook ads targeting.

This Facebook ad feature also enables you to advertise to people who have visited your website and opted-in to receive email from you. You can then use the Facebook Lead Ads conversion tracking system to track what happens after someone clicks your Facebook Lead Ad.

Customerly

Customerly is a module which is designed to integrate Facebook Lead Ads with an online store. It gives eCommerce businesses the ability to get more qualified sales leads. With the help of Customerly and Facebook Lead Ads, you can turn your website into a lead generation engine that’s able to convert traffic into leads and customers.

Integration of Facebook Lead Ads and Customerly

To start with, you need to create a Customerly account. You can do so at http://www.customerly.com/signup. After creating an account, install the plugin on your WordPress site and activate it. Now, login to your Customerly account and choose the ‘Facebook Lead Ads’ option in the left sidebar. Here, you need to connect your Facebook business page with your Customerly account by providing your brand’s name, company URL, and phone number. When this is done, click on ‘Connect’. An authorization code will be generated for you. Copy the code from the pop-up box and paste it into your Facebook Lead Ads account. Now, go to your ‘Create New Ad’ tab on your FB Lead Ads dashboard and select ‘Website Conversions’ as your ad objective. Here, you will see the ‘Custom Audience’ option in the left sidebar beneath ‘Audience’. Click on it and select ‘Website Visitors’ from the drop-down menu. Click on ‘Get Started’ button and proceed with filling up the form. Enter your website URL or ID in ‘Website URL’ field. If you have multiple websites, enter each one of them in separate rows. Next, select a time frame for which you want to pull data from your customer list for marketing purposes. Under ‘Select Your Website Visitors’ field, select ‘E-mail Addresses’ from the drop-down menu and enter your customer emails in separate rows. In ‘Customerly List’ field, enter all the contact information in separate rows that you would like to use in your ads. For example, if you want to target only those customers who have subscribed to your newsletter or downloaded a whitepaper from your website, you need to set up one row for subscribers and another one for whitepaper downloads. You can also choose different customer lists that you want to use in each ad campaign separately. Lastly, click on ‘Create Audience’ button to finish creating a new audience for your Facebook Lead Ads. Your customer list will be pulled into Customerly within 24 hours for further use.

Benefits of Integration of Facebook Lead Ads and Customerly

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