Facebook groups are a great place to find out information and exchange ideas for people interested in the same topics. It also serves as a forum for discussion and feedback.
Facebook Pages allow businesses to develop their brand, grow their audience and start conversations with customers and people interested in learning more.
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Triggers when a new event is created for a group.
Triggers when a new photo is added to a group's feed.
Triggers when a new status is added to a group's feed.
Triggers when a new video is added to a group's feed.
Triggers whenever you or anyone posts to your Page's Timeline.
Creates a new message post in a group's feed.
Creates a new photo post in a group's feed.
Uploads a photo to Facebook Page and also posts it to the stream.
Generates a new page "stream" post on a page.
According to the Facebook, “Groups is a new way for people to connect and share.” It is a way of connecting with your family, friends, neighbors and co-workers in an open forum. It is also a place where you can express your opinions and see what others think about your views and ideas. You can create your own group or join an existing one. Facebook groups are free to create and you can add as many members as you want (Facebook, 2010.
According to the Facebook, “The Facebook Page allows you to represent yourself as an individual, organization, or business on Facebook. People use Pages to express themselves, tell their stories, and connect with the things they care about.” It is a way of telling your story, promoting your business and interacting with your customers (Facebook, 2010.
There are two main reasons why integration of Facebook Groups and Facebook Page is important. First, it allows people to find each other easily. Second, it allows promotion of business through social media marketing.
First, it allows people to find each other easily. Imagine that you have created a group on Facebook which allows you to interact with other members of the group especially if they live around you. You can invite them to join the group so that you can communicate with them easily without having to pay for phone bills or even travel costs (Facebook, 2010. More importantly, it allows you to be more socially active after retirement because you can still be connected with your family and friends.
Second, it allows promotion of business through social media marketing. Businesses such as restaurants, shops, clubs, bars, etc., can use this platform as a top to promote their products and services (Facebook, 2010. It can be used by businesses to communicate with their customers or potential customers on a regular basis especially if they have created a fan page on the Facebook. For example, restaurant owners can post pictures of their food on their fan page if they are selling food online or via delivery service. They can also post pictures of their restaurant or its interior design if they are selling food in-store or at the food court. This would allow potential customers to get a look at their product before buying it from them. Likewise, tour guides or transport companies can post pictures of what they will offer to their customers as well as the cost of their services so that people will know whether it is worth to spend money on them. Finally, real estate agents can post pictures of properties that they are selling in order to attract buyers easily (Facebook, 2010.
In conclusion, integration of Facebook Groups and Facebook Page is important because of the reasons stated above as well as others. I hope that this article has been helpful in understanding this topic better.
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