Etsy + Tableau Integrations

Etsy?

Etsy, Inc. is an American e-commerce company that provides an online marketplace for individual sellers and artists to sell handmade or vintage items, art, craft supplies and other items. The company was founded in June 2005 and is headquartered in Brooklyn, New York. The website campus is located in DUMBO. As of 2014, Etsy has over 9 million registered members and 1.4 million active sellers, with 95% of all goods spd coming directly from the sellers’ studios. Less than 5% of items listed on Etsy are manufactured by Etsy employees. The name “Etsy” is a portmanteau of the words “etsy” (a misspelling of “etsy”. and “art”.

Tableau?

Tableau Software develops computer software for visual analytics. It is used for interactive data visualization as well as publishing via print, web, mobile devices, and video. It also includes a relational database engine called Sense that can be used independently from Tableau, and a publishing engine called Dash that allows users to create HTML5 dashboards through a drag-and-drop interface.

Tableau Software has more than 3,500 employees in 24 offices around the world, including San Francisco, New York City, Seattle, Washington DC, London, Dublin, Vancouver, Toronto, Sydney, Paris, Munich, Singapore, Tokyo, Hong Kong, Shanghai, Mumbai, Seoul, Beijing, Bangalore, Madrid, Frankfurt and Amsterdam. The company filed for an initial public offering on February 4, 2013. In August 2015, Tableau acquired Palo Alto startup Bime for an estimated $150 million. Tableau Software Inc. went public in November 2015. On January 5, 2017 Tableau Software announced its acquisition of dscvrg for an undisclosed amount of cash and stock.

Integration of Etsy and Tableau

Etsy is known for dealing in unique goods that are difficult to find elsewhere. While it has been successful in its own right—the site saw almost $2 billion in sales last year—it has struggled to gain widespread recognition. Most people don’t know what Etsy is unless they are looking for something specific. Tableau is a big name in business intelligence and visualization tops that not only helps companies mine their data but also makes it easy for the average person to understand what the numbers mean.

The integration between the two will give Etsy sellers the ability to provide more information about their products when they sell them on the site. This will provide more value for buyers who want to learn more about their purchase before they buy it while giving sellers a better way to showcase their work. The integration also will help Etsy capitalize on its growing number of small businesses by providing them with critical business intelligence tops.

Benefits of Integration of Etsy and Tableau

The key benefit of integration of Etsy and Tableau is the visual representation of data with the narrative explanation of results facilitated by a third party to communicate results which is an effective means of transferring knowledge and understanding of data.

It will provide users and business owners with insights regarding performance measurement and management; better forecasting; tracking patterns; predicting outcomes; analyzing sales; detecting fraud; improving customer service; and developing new product lines and marketing strategies among others. A representative from Etsy said the integration would allow its sellers to “connect the dots between repeat customers and demographic information like age or location that can help them decide where to set up shop or where to advertise their wares”; allowing merchants to plan their advertising campaigns much more effectively; helping them respond more quickly to changing customer demand; and measuring their overall success.

Conclusion

It can be said that this integration will benefit both parties because it will give users the ability to understand each company better by providing them with each other’s services and it will help each company get better exposure by working together. This cplaboration will also help Etsy increase its revenue in the near future due to the fact that it will help sellers increase sales since they will now have more options available at their disposal .

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