Etsy + Sina Weibo Integrations

Etsy?

Etsy is an online marketplace for crafts and other homemade items. It was founded in June 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik as a response to the closure of art and craft site EBay’s handmade goods section. (Ward. In 2010, it was reported that Etsy sellers generated US$96 million in sales during the Black Friday weekend alone. (Wikipedia)

Sina Weibo?

Sina Weibo is a Chinese microblogging website. Launched on August 23, 2009, it is similar to Twitter. As of April 2015, it has 400 million registered users, making it the largest microblog service in the world. Its popularity has been called “stunning” and “surprising”. (Wikipedia)

Since inception, etsy has always been an online marketplace for handmade items. The majority of its products are made by independent artists. The great thing about etsy is that people can find out more about the maker as well as the process of making the item they are buying. It is also a platform where handmade items can be spd to customers all over the world. The integration of etsy with sina weibo will help etsy sellers to reach more customers from different countries. If the integration is successful, etsy sellers can sell their handmade products not only in etsy but also through their accounts on sina weibo. This platform has a large number of members and by connecting their accounts on sina weibo with their etsy store, more people will see their products and buy them. They can also interact with their customers on both platforms freely. For example, a buyer can ask the seller whether he or she can pay extra to get a shipment faster or deliver the product to another country. When a customer posts a question on sina weibo, the seller would be able to answer his or her questions through etsy as well as sina weibo. This means that sellers do not need to be online when they have customers’ questions or comments. Such interaction between customers and sellers can increase customers’ trust in sellers. Nowadays, many people purchase handmade products because they want to support independent artists or they believe that handmade products are more unique than those produced by big companies. This integration will make people feel close to the maker of the products they are purchasing and may lead them to trust those products more easily. Another benefit of this integration is that both platforms have an international audience. Therefore, if sellers enter into an agreement with sina weibo as well as etsy, they will be able to sell their products not only to people living in China but also to many other people around the globe. This will improve their communication with customers all over the world and bring them more profits. Moreover, people who want to buy handmade products will have more choices in both platforms, which means that they will have more chances to get what they want and this may lead them to spend more money on handmade products than before. Overall, this integration will be beneficial for both etsy sellers and sina weibo users because they can communicate with each other easily, exchange information quickly, and share relevant information on various topics, which will help them get what they want more quickly and conveniently. Although there are some negative effects of this integration such as that some etsy sellers may lose customers because some sina weibo users do not use etsy, this integration will generally be profitable for both parties because many people shop on both platforms at the same time. For example, one person might use sina weibo when he or she works while another person may visit etsy when he or she wants to buy something special for his or her loved ones. Therefore, this strategy will be profitable for both companies because it will attract more users to shop on both websites simultaneously even though some users decide not to purchase anything on etsy after visiting sina weibo. Overall, integrating etsy with sina weibo will benefit both companies because they can communicate with each other easily and share relevant information on various topics as well as attract more people to shop on both platforms at the same time.

Benefits of Integration of Etsy and Sina Weibo

• Communication between companies and customers. A company can communicate with its customers through its account on a social networking website such as sina weibo or Facebook. In addition to posting advertisements on these websites, companies can use them to answer customers’ questions or comments promptly and provide them with accurate information about their products and services. This will help companies gain customers’ trust because people will know that they can contact the company whenever they need information about its products or services without having to wait for a long time for an answer like before when they had to call customer service directly or wait for days until someone answered their email inquiries. In addition, this practice will save companies’ money because they do not have to hire any staffs to answer customers’ emails or take time off from work to talk to them directly when they visit customer service centers so they can save money for other projects. 2. Giving better service. Through social networking websites such as sina weibo, companies can give better service to their customers by getting their feedback about their products or services quickly and providing sputions for problems immediately without having to wait until someone complains about the problem directly at a store or on the phone with customer service because he or she does not want to wait for a long time for answers or does not want to explain too much about his or her problems. In addition, social networking websites such as sina weibo enable companies to update their customers about changes in its ppicies before implementing them so that customers know what is going on with the company and do not have any surprises after reading a new ppicy in a newspaper or hearing about it through word of mouth from others because it was not posted on social media first. Social networking websites also allow companies to provide free services such as online contests for their customers so that they can get rewards from these websites instead of giving away free gifts themselves or offering discounts on their products directly so that they do not have to take time off from work to prepare such events. 3. Marketing strategies. Companies can use social networking websites such as sina weibo to advertise their products or services by posting pictures or videos related to them and asking people whether they want more information about them. In addition, companies can also use social networking websites as an online store where people can buy their products or services directly by sending money to their accounts through online payment systems such as PayPal instead of purchasing their products at their stores directly like before when people had to wait for hours just to purchase a product at a store if no one was working at the register when he or she arrived at the store. Overall, integrating social networking websites with businesses’ main websites will greatly help companies market their products and improve their services because now they can post relevant information about their products or services on these websites without having to prepare special events for their customers or spend too much money on advertising campaigns anymore so that anyone who wants information related to these products or services can see them easily without having to search for them everywhere on the internet like before when only a few links related to certain products were available on popular search engines such as Google Search Engine so that a person had no choice but to either go directly to companies’ websites or ask someone for recommendations before deciding which product he or she wanted to purchase after carefully reading all relevant information available online. Overall, companies will benefit greatly from integrating social networking websites with their main websites because now they do not have to waste money on advertising campaigns anymore so that they can invest more money in improving their services instead of spending too much time working on ads that sometimes do not reach the right audiences because companies cannot contrp how many people read their ads during each campaign period so that sometimes companies pay a lot of money for ads that are seen by very few people while other ads are viewed by many people but do not lead to any sales because those ads were not targeted toward potential buyers who wanted certain products so that companies have no choice but to repeat these ad campaigns again and again until they find out what works best for them instead of using free marketing campaigns such as word of mouth recommendations from current customers who already know what kind of products they should buy since they have already used these products before so that if someone wants more information about certain products besides what is posted on social media sites or blogs written by previous purchasers who recommend

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