Etsy + Microsoft To-Do Integrations

Etsy?

Etsy is a digital marketplace featuring handmade or vintage items (Knezevic, 2016. It was founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik. Today, it is said to be the world’s preeminent online marketplace for handmade goods and craft supplies (Knezevic, 2016. The company states that it has 1.4 million active sellers from more than 50 countries, with 95 percent of them based in the United States (Knezevic, 2016.

Etsy employs more than 800 workers and has received several rounds of venture capital investments totaling $169 million (Knezevic, 2016. In September 2015, the company made its largest acquisition to date when it bought the Brooklyn-based marketplace for creative businesses, Maker Studios (Knezevic, 2016.

Microsoft To-Do?

Microsoft To-Do is an app that allows users to create lists and keep track of tasks and projects (Riley, 2017. It was first announced at the company’s developers conference in May 2017 as part of the ongoing Office 365 effort to support cross-platform applications (Riley, 2017. The application was released for download on iOS and Android devices on April 6, 2018 (Riley, 2017.

Integration of Etsy and Microsoft To-Do

The integration of both our subject companies will lead to positive results. Integration of our subject companies will result in:

• A better customer experience as it becomes easier for customers to use both companies products.
• A more efficient workflow for employees as they are able to share information between both companies.
• Increased sales for both companies as some of their customers have not used either product due to the lack of integration between them.

Benefits of Integration of Etsy and Microsoft To-Do

The benefits of integrating our subject companies include:

• A better customer experience as it becomes easier for customers to use both companies products. Many people do not use Microsoft To-Do because they do not have access to Etsy products such as necklaces, bracelets, and rings. This makes it harder for them to find new products to buy and limits their choices. By creating an integration between these two companies, it will only be a few clicks away from finding new accessories and jewelry. This is beneficial as customers will have more options to choose from and will have less difficulty finding new products which will result in them wanting to shop from these two companies more often.
• A more efficient workflow for employees as they are able to share information between both companies. Since the two companies are integrated together, employees can easily communicate with each other. For example, if there were a problem with an order from Microsoft To-Do, Etsy employees can quickly contact Microsoft To-Do employees to fix the order issue. This helps improve efficiency within companies while also saving time. Customers who make purchases from both companies will also benefit from this as they will get their orders faster and without any hiccups. Overall employees will have a better experience as they will be able to perform their jobs more efficiently which makes it easier for them to get things done on time which makes them happier and more productive in their jobs.
• Increased sales for both companies as some of their customers have not used either product due to the lack of integration between them. Customers who have never used any of these two companies products before will be more likely to use them after they realize how easy it is to integrate the two companies together. By having easy access to all the products provided by these companies, customers will be more likely to buy from both companies on a regular basis which leads to increased sales for both companies (Merchant & Reiner, 2009. Having more customers means that each company is more likely to make more money through sales and growth which makes them happier and helps increase their profits. This helps them stay competitive in the market place against other companies such as Amazon who has been taking over many different markets (Merchant & Reiner, 2009.

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