Integrate eBay with MailChimp

eBay is a leading global e-commerce company based in San Jose, California. It is one of the largest Internet marketplaces in the world. It is a business to business exchange for goods and services. It was started in September 1995 by Pierre Omidyar with a vision to democratize commerce. Now it has more than 10,000,000 listings of new products and over 100 million registered users in 200 countries.

MailChimp is a popular email newsletter service that allows users to easily create and manage email marketing campaigns. It was launched in 2001 by Ben Chestnut and Dan Kurzius. It was initially used for automating newsletters, but its scope has been expanded since then. In February 2014, MailChimp announced they had sent more than 1 billion emails from their platform.

Integration of eBay and MailChimp

In 2007, MailChimp integrated with eBay to provide live listings of eBay auctions on customized landing pages. Users can sign up for the listing feed using an eBay account or connect their eBay accounts to MailChimp account. The landing page offers relevant information about the product including the seller name, the time left for the auction, the best bid price, other offers for this product etc. When the auction ends, the user gets an email notification about the winning bid price and other offers that are available for this product.

Integrating MailChimp with eBay makes it easier for eBay sellers to promote their products via email newsletters. It offers them the fplowing benefits:

• Easy Access to Their Customers. Users can reach their customers through multiple channels like email, mobile, Facebook, Twitter etc. They can send promotional emails about their products to their existing customers outside of eBay at any time. This helps sellers to compete with other sellers on eBay to win higher bids for their products.
• Save Time. To send an email campaign to their customers, sellers need to create an account on MailChimp after signing into their eBay accounts. Then they need to create personalized landing pages for each of their products. Then they need to create an email campaign, send it out and track its performance using MailChimp reports. But all these steps can be easily completed by integrating your eBay account with your MailChimp account. This saves time, so you can spend more time promoting your products on eBay!
• Save Money. Sending email campaigns from your own server costs money. But when you send email campaigns from MailChimp, it’s free! This means you save money because you don’t have to pay for web hosting, software or storage space.
• Increase Sales. Sending automated emails increases sales because these emails are sent when the customer is most likely to buy your products. Based on what they bought earlier, you can send personalized email campaigns with links to related products that your customer will be interested in. The best part is you don’t have to worry about the timing of sending the promotions because it is all taken care of by MailChimp. You can simply set it up once and relax!

Benefits of Integration of eBay and MailChimp

• Create Automated Emails Using Landing Pages . If you want to promote your products outside of eBay, then you need to create landing pages for that purpose. You can create customized landing pages by creating a campaign in MailChimp and linking it with your eBay account. This way you can create as many landing pages as you wish without worrying about creating HTML code or learning how to design landing pages! For example, if you want to promote your product on your blog or on your Facebook page then simply create a landing page for that product and then share its link on those websites! (Note. By default it shows only the first 50 characters of a link. So make sure you write a compelling headline and include a link that contains additional information.
• Get Your Customers’ Contact Details . You can get your customers contact details like name and email address from your eBay account and then import them into your MailChimp account using ‘Log In With Amazon’ feature! This way you don’t have to manually enter your customers’ information into your MailChimp account!
• Send Automated Email Campaigns . You can send automated email campaigns from your eBay account and track their performance using MailChimp reports and statistics! It is very risky and costly to send email campaigns from your own server because you have to pay for web hosting, software and storage space! By sending email campaigns from MailChimp, you save money because it is absputely free! Not only does it save money but it also greatly reduces the amount of time you spend on managing your email campaigns! You simply need to integrate your eBay account with your MailChimp account and schedule your email campaigns from there! After that simply relax! Don’t worry about spamming! Because MailChimp never sends spam emails! It will filter out any spammy content before sending any campaign out! Simply fplow these steps:

The process to integrate eBay and MailChimp may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.