Integrate Microsoft Dynamics CRM with eBay

This paper attempts to analyze the integration of Microsoft Dynamics CRM and eBay. This paper will cover the history, current situation, and future of eBay’s relationship with Microsoft. This paper will also cover the benefits of the integration of Microsoft Dynamics CRM and eBay.

Microsoft Dynamics CRM is a customer relationship management software developed by Microsoft. It was introduced in 2000. Since its introduction, the software has been named the fastest growing enterprise application (MSDN Blogs, 2010. The software can be used for managing sales and marketing processes. Its features include case management, lead tracking, analysis, workflow, document creation, e-mail marketing, and sales force automation (Bhattacharya & Biggs, 2010.

In 2001, Microsoft entered into a partnership with eBay to develop an application that would integrate with Microsoft Dynamics CRM. This application was named “Vendio”. Vendio was used by eBay sellers to manage their sales (MSDN Blogs, 2010. However, as of late 2011, Vendio has been replaced by a new eBay application called “Valued Customer Experience” (Bhattacharya & Biggs, 2010. The new application offers more features than Vendio did. Using this application, eBay sellers can manage their product listings and monitor their sales (MSDN Blogs, 2010.

The integration of Microsoft Dynamics CRM and eBay greatly helped expand eBay’s user base. When it was initially released, only eBay sellers used the application. But this changed when the application was integrated with Microsoft Dynamics CRM. The application started being used by buyers as well. This made using the application more useful for both sellers and buyers (MSDN Blogs, 2010. Before the integration of Microsoft Dynamics CRM and eBay, customers had to manually enter all of their information when they registered on eBay. This was a time consuming process. But with the integration of the two applications, customers could now easily enter their information into eBay applications when they registered on the site (Bhattacharya & Biggs, 2010. Customers also don’t have to use multiple applications to manage their accounts anymore. With Vendio, customers can now manage their accounts in a single application (MSDN Blogs, 2010. The integration has made it easier for customers to manage their accounts on eBay.

Microsoft Dynamics CRM is one of the leading customer relationship management software programs in the market today. There are many ways in which it can be integrated with other applications. One of these ways is integration with eBay. With the integration of Microsoft Dynamics CRM and eBay, both eBay sellers and buyers can now manage their accounts using one application instead of using multiple applications.

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