Integrate Microsoft Dynamics CRM with Constant Contact

Microsoft Dynamics CRM is a customer relationship management (CRM. product that provides tops to manage customer interactions of a business on a single platform. It is available in both online and on-premises versions.

The product integrates with Microsoft Office applications, enabling the user to access CRM data within the context of Microsoft Office Outlook or Microsoft Excel, for instance. The integration enables users to track email communications with customers through CRM.

Constant Contact is a marketing automation software company based in Waltham, Massachusetts. It was founded by Gail Goodman in 1998, who served as the company’s CEO until 2017 when she was replaced by John Corcoran.

Constant Contact provides web-based services for marketing contact management, marketing automation, online advertising, and list building. The firm has over 1 million subscribers, serves 200,000 small businesses, and serves clients in 180 countries.

Integration between Microsoft Dynamics CRM and Constant Contact can be achieved using the Direct API integrations. This integration is supported by the Microsoft Dynamics CRM Online platform.

Using this integration, you can send email campaigns from Constant Contact to your customers in Microsoft Dynamics CRM. For example, you can create an email campaign in Constant Contact and send it to Microsoft Dynamics CRM. You can then create emails in Microsoft Dynamics CRM that are sent to customers that match the campaign criteria (for example, customers who received the email campaign.

There are many benefits of integrating Microsoft Dynamics CRM with Constant Contact. The fplowing are some of these benefits:

• Salesforce Data Streams Integration

The Salesforce Data Streams feature is used to integrate business processes in salesforce with other business data sources in real time. It allows salesforce users to connect with other business apps without having to leave salesforce. For example, an online store owner can access sales force data in real time when they run their business in sales force. They can pull up sales orders in sales force when they update their inventory in their ecommerce app. Another benefit of this integration is that data is updated in real time minimizing errors caused by manual entry of data. This integration is available only when using Salesforce’s paid enterprise cloud version. Therefore, it will not work when using its free cloud version.

• Email Marketing Automation

Integrating Constant Contact with Microsoft Dynamics CRM allows marketers to automate customer engagement. For example, a marketer can set up an automated email campaign which will be sent out to a specific set of customers based on certain criteria specified by the marketer. This automation reduces cost and simplifies the overall process of sending emails because the emails are sent automatically. In addition, this integration also allows marketers to get more accurate responses from their customers since the emails are not sent manually but automatically from the system. Therefore, it saves time and increases response rates from customers who receive the emails.

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