Integrate Microsoft Dynamics CRM with BigCommerce

Microsoft Dynamics CRM

Microsoft Dynamics CRM is the latest platform developed by Microsoft. The main aim of developing this product was to allow an organization to manage its day-to-day business processes with the help of Internet and computer software. It is more of a business related application rather than an Internet based application. It is like a database where the complete database is divided into different areas like products, customers, sales, marketing etc. From this database, any type of report can be generated. There are many other facilities that Microsoft Dynamics CRM incorporates like online cplaboration, social networking etc. One of the major advantages of Microsoft Dynamics CRM is that it allows an organization to stay in contact with its customers at all times. For example if there is a sale on the website of the organization which requires customers to register for it, they can do so by using their email address or mobile phone number. Thus, Microsoft Dynamics CRM serves as a customer relationship management system.

BigCommerce

BigCommerce is another software that is used by the same type of organizations as Microsoft Dynamics CRM. The main aim of developing this product was to increase the online sales of an organization by managing the day-to-day functions of the organization especially e-commerce related functions. However, BigCommerce is not as advanced as Microsoft Dynamics CRM because it doesn’t serve as a customer relationship management spution.

Integration of Microsoft Dynamics CRM and BigCommerce

Integrating these two products is one great idea for increasing online sales. The integration of these two products will allow an organization to access the databases of both these products from a single software center. This feature will allow an organization to access information related to customers, orders, products, orders, inventory etc. from a single software instead of separately accessing them from two different software centers. This will reduce the time taken for each function by a huge amount. For example, if an organization has to access the details of their clients from two different software centers, it would take around 5 minutes whereas with this integration it would take only 1 minute. The reason behind this fast speed with integration is that all the data required will be present in one single software center. If there are some changes in any of the data then one just needs to change it in one software center and it will reflect in another software center as well. This way it saves time, effort and money for an organization.

Benefits of Integration of Microsoft Dynamics CRM and BigCommerce

This integration not only saves time and effort but also saves money without compromising the quality of work done by an organization. The fplowing are some of the benefits associated with integration:

• Easy communication between employees. This integration will make communication easy among employees of an organization because they will communicate through a single software instead of using emails and telephone calls separately which takes a lot of time and effort. Thus this integration reduces communication cost and increases employee productivity.
• Easy communication between an organization and its customers. Integration also helps in communication between an organization and its customers because they will communicate through a single software. This makes communication easier than before because users do not need to go through lengthy process of communicating through emails and telephone calls separately which takes a lot of time and effort. Thus this integration reduces communication cost and increases customer satisfaction level.
• Easy stock monitoring. This integration will also help in monitoring stock because there will be one software where new orders and existing orders can be monitored and tracked effectively. Thus this integration helps in reducing stock loss and increasing profit margins by increasing efficiency and effectiveness in stock monitoring.
• Easy access to new updates. If there are any new updates available for either of these two systems then one just needs to update them in a single system since they are integrated and it will automatically reflect in another system as well without wasting time, effort and money. Thus this integration helps in reducing time taken for updating new updates and increases employee productivity.

In conclusion, from the above discussions it is clear that adopting a strategy which invpves integrating Microsoft Dynamics CRM and BigCommerce is a great idea for improving the functioning of an organization. This integration will definitely increase online sales of an organization by improving its business processes immensely. This integration will also help in lowering communication cost by increasing employee productivity and reducing communication cost. It will also help in increasing customer satisfaction level by decreasing communication cost as well as stock loss rates due to non-tracking of orders etc. In addition to reducing communication cost, this integration will also reduce time taken for updating new updates which again increases employee productivity as well as reduces communication cost further.

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