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Drip is a marketing automation platform that allows you to automate every part of your inbound marketing funnel, from email to webinars and social selling. Drip understands each customer’s purchase journey and helps you deliver targeted messages at the right time.
Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.Google Ads Integrations
It's easy to connect Drip + Google Ads without coding knowledge. Start creating your own business flow.
Drip is an email marketing automation company, which was founded in 2011. It is situated in San Francisco, California (http://www.drip.co/about. It offers email automation products for businesses of all sizes. Drip is one of the most popular email marketing automation platforms that help companies to send customized emails to their customers after they opt-in to the mailing list. It helps them to connect with their prospects, build relationships and increase revenue (http://www.drip.co/pricing.
Google Ads are an advertising service provided by Google. It helps advertisers to target customers based on keywords. It is the most effective way to reach potential customers who are interested in your products or services. Google Ads are affordable even for small business owners. It allows small businesses to compete with big brands. They can use it not only for their local or national business but also for international marketplaces. The only thing you have to do is having a Google account, setting up your accounts and creating your ads (https://www.google.com/ads/preferences/u/0/.
Google Ads are an effective way to reach potential customers who are interested in your products or services. These are some benefits of integration of Drip and Google Ads:
It Allows Targeting
Targeting is the key of success for both of these sputions. Drip helps you to create targeted campaigns that deliver relevant content to the right audience at the right time. Google Ads allow you to target specific customers who are searching for your products or services through keywords. This way, you will be able to communicate directly with the customers who are already interested in what you provide.
It Cost Effective
Drip Automation and Google Ads work in a different manner but they both aim at the same goal. helping businesses grow and generate leads and or sales. Both of these sputions offer affordable sputions, but if we compare them, we will find that Drip is more affordable than Google Adwords. For example, if we want to send 500 emails using Drip, it will cost us $99/month (https://www.drip.co/pricing), while sending 500 emails using Google Adwords will cost us $10,000 (https://adwords.google.com/select/KeywordTopExternal. Besides, Drip offers unlimited subscribers and unlimited emails while Google Adwords has no such feature and you need to pay per click at $0.50 per click (https://adwords.google.com/select/KeywordTopExternal.
It Increases Revenue
Integrating Drip and Google Ads increases your revenue because Drip helps you to generate leads and or sales using automated emails while Google Ads allows you to advertise your products or services at a local or national level and target specific customers who are already interested in what you provide.
It Increases Retention Rate
Drip gives you the opportunity to stay connected with your customers and increase retention rate because Drip allows you to send personalized emails based on the customer activity, while Google Adwords give you a chance to reach potential customers who are interested in your products or services at a local or national level and target specific customers who are already interested in what you provide. For example, if you want to increase engagement with your customers using Drip, you can add a link in your automated email that directs customers to a landing page where they can download a whitepaper or other valuable content related to your industry. This way, they will be able to stay connected with your business and potentially return for future purchases. By using Google Adwords, you can create a campaign that targets specific groups of people who are interested in your products at a local level and put a banner ad on their website or facebook page that will lead them to a landing page where they can find out more about your products or services and potentially purchase from you. This way, you will be able to get more information about your clients and increase retention rate by staying connected with them even after they made their first purchase from you.
In conclusion, we have seen how it is possible to implement Drip and Google Ads together so that businesses could get more from each spution. Integrating these two sputions together can help you create targeted campaigns that deliver relevant content at the right time; it can help you reach potential customers who are already interested in what you provide; it can help you increase revenue; it can help you increase retention rate; it can help you target specific customers at a local level; it can help you generate leads; it can help you communicate with customers; it can help you work with social media; it can help you manage time; it can help you track when prospects engage with your brand; it can help you automate emails; it can help you create landing pages; it can help you create remarketing campaigns; it can help you improve growth rates; etc..
The process to integrate Drip and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.