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Drip is a marketing automation platform that allows you to automate every part of your inbound marketing funnel, from email to webinars and social selling. Drip understands each customer’s purchase journey and helps you deliver targeted messages at the right time.
Amazon SQS is a fully managed message queuing service. It offers reliable, highly scalable, reliable messaging and transaction processing that lets you decouple tasks or processes that must communicate.Amazon SQS Integrations
It's easy to connect Drip + Amazon SQS without coding knowledge. Start creating your own business flow.
Drip is an email automation which helps to automate the subscription process for your website. The idea of drip was born at Odeo where it started as a top to help with community management. It uses a User Interface (UI. to create campaigns, move users through the campaign while tracking the activity on each step. A user can create email campaigns in drip and then execute them on scheduled time. Users can define the scheduled time in the future when they want their campaign to be sent to their customers. When users execute their campaign, they can send the email based on the triggered action, ie when someone subscribes, someone purchases or someone signs up. Once the email is sent, users can track the performance of the campaign.
Drip integrates with many third party applications like MailChimp, Zapier, Segment and more. If you use a third party application, to integrate with drip, you will have to create a Zapier account and a Segment account. Segment provides a single API for customer analytics and event tracking to Drip. Segment cplects data from over 5000 sources and 60+ million apps and websites.
Amazon Simple Queue Service (Amazon SQS. is a fast, reliable, scalable hosted queue for storing messages as they travel between computers. Amazon SQS makes it easy to decouple the components of a distributed application by providing a message-passing interface in the form of a simple request/response mechanism. You can use Amazon SQS to build scalable applications that send messages between distributed components. Amazon SQS supports a variety of message types, including text messages containing up to 256KB of payload and small binary message packets containing up to 64KB of payload.
In this chapter, I will show you how I integrated Drip and Amazon SQS. Before integrating Drip and Amazon SQS, you must have an account in both Drip and Amazon SQS. In this integration we will use AWS Lambda to take care of processing of incoming emails and sending out outgoing emails.
As we know Drip has a webhooks feature to handle incoming events and send emails which we can use to trigger our function. The webhooks feature in Drip is called ‘email triggers’. We can set up this feature in order to get an incoming email from Drip whenever we receive an email from Drip using one of the fplowing methods:
I want to use this webhooks feature to trigger my AWS Lambda function which takes care of sending out an outgoing email as soon as it receives an incoming email from Drip using one of the above methods. So I created two email triggers – one for getting incoming emails from Drip and another for getting out going emails from AWS Lambda – and added them both in my Drip account settings page as shown below:
This will generate two new webhooks – one for getting incoming emails from Drip and another for getting out going emails from AWS Lambda – as shown below:
I specified my S3 bucket name “drip_aws_sqs” as the destination of my outgoing emails and my function name “sendEmail” as the event source for my incoming emails as shown below:
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