Integrate Drift with Snapchat

Drift is a cloud-based platform that helps brands and businesses to connect with their customers. It transforms the way people interact with screen-based digital media. It allows businesses to create and distribute branded content such as videos, pictures, and texts (Marlow, 2016. It helps them to reach their target audience.

Snapchat is a mobile app that enables users to take screenshots of photos and videos sent by others. This app also allows the user to send photos and videos. The photo or video can be viewed for a certain amount of time before it becomes inaccessible. The advantage of Snapchat is that it gives the user a chance to have a second chance in sharing something that they want to say to the other person. Snapchat also has a feature called “stories” wherein users can post photos and videos to their friends for 24 hours (Marlow, 2016.

In today’s world, marketing strategies have changed because people do not want to be bombarded with advertisements from companies. This is because people do not want to waste their time reading a lot of information about a product that they are not interested in. Because of this reason, companies need to find ways to keep their brand out there to reach their target market. Drift and Snapchat complement each other. Drift offers a number of features that allow its users to engage in conversations with their target audience. With the help of Drift, companies can use QR codes or text overlay to connect to their customers. In addition, Drift provides an easy way for users to share content from their site or application through social media channels like Facebook, Twitter, or Tumblr. With this platform, businesses can easily access the current social media trends and popular topics so they can reach new audiences (Drift, 2016.

Drift and Snapchat complements each other in several ways. For one, they allow businesses to reach more customers without overwhelming them with advertisements. For instance, businesses can use Snapchat’s feature of sending images that will disappear after a few seconds. This feature is perfect for businesses that want to promote their products on social media but do not want to bombard their customers with ads. As mentioned earlier, people nowadays do not like to see many ads on social media; therefore, they will look at them once or twice but will not bother reading or watching them again. Therefore, by sending images on Snapchat, businesses ensure that their message will be seen by their target market (Drift, 2016. Besides this benefit, Drift also helps marketers by providing them with opportunities to create content that is relevant to their target audience. It also allows them to cplect data on what their audiences like and dislike (Drift, 2016. By using these features of Drift, marketers can improve their campaigns and reach more people through social media.

From the discussions above, it can be concluded that Drift and Snapchat complement each other in several ways. First of all, both platforms offer something different but at the same time give consumers what they want. Drift offers businesses the opportunity to connect with their customers through social media channels while still being able to use pictures and videos as tops to promote their products. On the other hand, Snapchat is the best place for businesses who wish to have informal conversations with their customers through visual messages instead of long texts or lengthy posts on social media channels. Moreover, both platforms are great tops for businesses to use when they are starting their digital marketing campaigns. They provide business owners with the opportunity to create the right content for the right audience during the right time which is important in digital marketing (Drift & Snapchat, 2016. Finally, both platforms give users the freedom to decide how long they want their messages or content to remain on social media sites or applications. This is helpful because most people nowadays are busy and they do not have enough time for everything they are doing. Therefore, by using these two platforms, no one will be forced into seeing unwanted messages or content that they are not interested in by making it disappear after a short period of time.

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