Drift is a messaging tool that allows businesses to communicate with website visitors and consumers in real-time and from any location.
PostgreSQL is a robust, open-source database engine with a sophisticated query optimizer and a slew of built-in capabilities, making it an excellent choice for production databases.PostgreSQL Integrations
PostgreSQL + DriftCreate or Update Contact From External to Drift from New Row in PostgreSQL Read More...
PostgreSQL + DriftUpdate Known Contact in Drift when New Row is created in PostgreSQL Read More...
PostgreSQL + DriftCreate or Update Contact From External to Drift from New Row (Custom Query) in PostgreSQL Read More...
It's easy to connect Drift + PostgreSQL without coding knowledge. Start creating your own business flow.
Triggers each time when a new message in a conversation is received.
Triggered when you add a new column.
Triggered when you add a new row.
Triggered when new rows are returned from a custom query that you provide. Advanced Users Only
Create or update a contact.
Updates an existing contact.
Adds a new row.
Updates an existing row.
I will begin with a brief introduction of Drift and PostgreSQL:
Drift is a customer feedback and engagement top. It allows companies and their customers (people. to provide data and get feedback from customers. You can use it for listening, engaging or marketing your product/services to the customers. It helps in tracking the sentiment of the customers through the web, social media channels and various other channels. It provides you with insights about the customers’ behaviour and helps in marketing, operational efficiency and sales productivity.
PostgreSQL is an open source database management system that provides a full-featured environment for developing database-centric applications. PostgreSQL has more than 30 years of development behind it, which makes it mature, reliable, and robust. It has a proven architecture that has been shown to scale up to extremely large data sizes, from small single-machine applications to large Internet-facing applications handling hundreds of terabytes of data.
In this blog post, I will talk about the integration of Drift and PostgreSQL. In my opinion, both are excellent tops for enhancing business success. Both serve different purposes but when used together they help in gaining customer insights and help in the overall growth of a company. Drift serves as a listening top that allows businesses to stay connected to their customers and PostgreSQL serves as a database management system that provides a complete set of enterprise-class features for building high performance and scalable database applications. When both are integrated together, they help in making the business stronger, smarter and faster.
How does Drift integrate with PostgreSQL? Drift provides an API that integrates with PostgreSQL. This API helps in extracting data from PostgreSQL server and sending it to Drift server. This integration helps in tracking customer behaviour easily using the data provided by PostgreSQL. Data can be extracted using SQL queries or by using Python driver. The data extracted from PostgreSQL is sent to Drift’s servers where it is stored in JSON format. Once this data is stored on Drift’s server, it can be used for creating meaningful charts and graphs that give insights into customer behaviour.
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