Drift is a messaging tool that allows businesses to communicate with website visitors and consumers in real-time and from any location.
About PostgreSQL
PostgreSQL is a robust, open-source database engine with a sophisticated query optimizer and a slew of built-in capabilities, making it an excellent choice for production databases.
Looking for the PostgreSQL Alternatives? Here is the list of top PostgreSQL Alternatives
MSSQL
MySQL
Connect Drift + PostgreSQL in easier way
It's easy to connect Drift + PostgreSQL without coding knowledge. Start creating your own business flow.
Triggers
New Message
Triggers each time when a new message in a conversation is received.
New Column
Triggered when you add a new column.
New Row
Triggered when you add a new row.
New Row (Custom Query)
Triggered when new rows are returned from a custom query that you provide. Advanced Users Only
Actions
Create or Update Contact From External
Create or update a contact.
Update Known Contact
Updates an existing contact.
Create Row
Adds a new row.
Update Row
Updates an existing row.
How Drift & PostgreSQL Integrations Work
Step 1: Choose Drift as a trigger app and authenticate it on Appy Pie Connect.
(30 seconds)
Step 2: Select "Trigger" from the Triggers List.
(10 seconds)
Step 3: Pick PostgreSQL as an action app and authenticate.
(30 seconds)
Step 4: Select a resulting action from the Action List.
(10 seconds)
Step 5: Select the data you want to send from Drift to PostgreSQL.
(2 minutes)
Your Connect is ready! It's time to start enjoying the benefits of workflow automation.
Integration of Drift and PostgreSQL
I will begin with a brief introduction of Drift and PostgreSQL:
Drift:
Drift is a customer feedback and engagement top. It allows companies and their customers (people. to provide data and get feedback from customers. You can use it for listening, engaging or marketing your product/services to the customers. It helps in tracking the sentiment of the customers through the web, social media channels and various other channels. It provides you with insights about the customers’ behaviour and helps in marketing, operational efficiency and sales productivity.
PostgreSQL:
PostgreSQL is an open source database management system that provides a full-featured environment for developing database-centric applications. PostgreSQL has more than 30 years of development behind it, which makes it mature, reliable, and robust. It has a proven architecture that has been shown to scale up to extremely large data sizes, from small single-machine applications to large Internet-facing applications handling hundreds of terabytes of data.
In this blog post, I will talk about the integration of Drift and PostgreSQL. In my opinion, both are excellent tops for enhancing business success. Both serve different purposes but when used together they help in gaining customer insights and help in the overall growth of a company. Drift serves as a listening top that allows businesses to stay connected to their customers and PostgreSQL serves as a database management system that provides a complete set of enterprise-class features for building high performance and scalable database applications. When both are integrated together, they help in making the business stronger, smarter and faster.
Integration of Drift and PostgreSQL
How does Drift integrate with PostgreSQL? Drift provides an API that integrates with PostgreSQL. This API helps in extracting data from PostgreSQL server and sending it to Drift server. This integration helps in tracking customer behaviour easily using the data provided by PostgreSQL. Data can be extracted using SQL queries or by using Python driver. The data extracted from PostgreSQL is sent to Drift’s servers where it is stored in JSON format. Once this data is stored on Drift’s server, it can be used for creating meaningful charts and graphs that give insights into customer behaviour.
Benefits of Integration of Drift and PostgreSQL
Easy access to unstructured data. Unstructured data is one of the most important parts of any business. Most of the companies ignore unstructured data but it can be very useful for providing insights into customer behaviour. Unstructured data includes various input fields like comments, replies, tags, etc. These field can be used for getting valuable insights about customer behaviour. For example, you can use the commenting behaviour to understand whether your product/service is liked by the customers or not. And you can use the replies for knowing what kind of questions are asked by the customers regarding your product/service. Using the above example, if you find that most of your customers are asking questions about pricing then you can decide whether your pricing strategy is correct or not. You can also take corrective measures if you find that it is not working well with the customers. Thus, using unstructured data can help in understanding customer behaviour better and accordingly take corrective measures to make your business smart. Also, using unstructured data can help in providing better service to your customers because you can know what they want and accordingly improve your services/products for them, thus increasing your business success rate. As mentioned earlier, Drift provides an API that integrates with PostgreSQL. With this API, you can extract data from PostgreSQL tables or views and send them to Drift’s servers where you can store them in JSON format for further analysis using various charts and graphs. Thus, using this API can prove to be beneficial for you by providing valuable insights about your customer behaviour so that you can take corrective measures accordingly. Also this integration allows you to have easy access to unstructured data without having to write separate code to extract each line of data from PostgreSQL.
Access to historical data. One reason why some companies don’t use PostgreSQL is because they don’t have access to historical data and they need it on a daily basis for making decisions and analysing results/progress. But with the integration of Drift and PostgreSQL, you can overcome this issue as Drift provides an API that lets you access historical data easily from PostgreSQL. You can download all the historical data from PostgreSQL and send it to Drift’s servers where you can store it as JSON files on Amazon S3 storage service (AWS. Amazon S3 storage service lets you store unstructured data efficiently so that you do not need to pay separately for storage space or bandwidth costs during peak traffic times or when too many people are accessing your website at the same time. Thus, using Amazon S3 storage service saves you money since you do not have to pay separately for storing each file individually on its own storage space or pay separately for bandwidth charges during peak traffic times or peak hours of usage by your customers. Also Amazon S3 storage service reduces time taken for loading the pages/images/videos on your website since your files are stored on Amazon’s servers which are known for their fast processing time compared to normal servers provided by hosting providers with whom most hosting providers share their servers with other customers who buy shared hosting services from them. Thus, integrating Drift with PostgreSQL will allow you to access historical data easily from PostgreSQL on a daily basis without having to worry about the costs invpved in storing files individually on each server or paying separately during peak traffic hours or peak usage times as Amazon S3 storage service takes care of all those costs for you without any hassles from your end as these costs are included as part of Amazon S3 storage service package plans with no additional costs added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans. Thus integrating Drift with PostgreSQL is a great way to save money as this way you do not have to pay separately for storage space or bandwidth costs during peak traffic times or peak hours of usage by your customers as Amazon S3 storage service takes care of all those costs for you without any additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service package plans with no additional costs added on top of them as all those cost are already included as part of Amazon S3 storage service package plans with no additional costs added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages plans with no additional costs being added on top of them as all those costs are already included as part of Amazon S3 storage service packages
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