Integrate Drift with MailChimp

Appy Pie Connect allows you to automate multiple workflows between Drift and MailChimp

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About Drift

Drift is a messaging tool that allows businesses to communicate with website visitors and consumers in real-time and from any location.

About MailChimp

MailChimp is all-in-one e-mail marketing platform that fits everything you need to know about your subscribers into one neat and organized place. Its powerful features and embeddable sign up forms help you build an engaged audience you can communicate with easily anywhere and anytime.

Want to explore Drift + MailChimp quick connects for faster integration? Here’s our list of the best Drift + MailChimp quick connects.

Explore quick connects

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Connect Drift + MailChimp in easier way

It's easy to connect Drift + MailChimp without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Message

    Triggers each time when a new message in a conversation is received.

  • Cleaned Subscriber

    Triggers when a cleaned subscriber

  • Click Report Members

    Triggers when member click a link.

  • New Campaign

    Triggers every time a new campaign is created or sent.

  • New List

    Triggers when a new list is added.

  • New Subscriber

    Triggers whenever a new subscriber is added to a list.

  • Unsubscribe Subscriber

    Triggers when a unsubscribe subscriber

  • Updated Subscriber

    Triggers whenever a subscriber is added or updated in a list.

  • Actions
  • Create or Update Contact From External

    Create or update a contact.

  • Update Known Contact

    Updates an existing contact.

  • Add Member Note

    Adds a new note to an existing subscriber.

  • Add Subscriber to Segment

    Add subscriber's email address to a static segment within a list. Note: the email address must already be subscribed to the list, or this will fail.

  • Add Subscriber to Tag

    Add an email address to a tag within a list. Note: the email address must already be subscribed to the list, or this will fail.

  • Add/Update Subscriber

    Add a new subscriber to a list of your choice. (Note: This Connect can be used to update an existing subscriber too.)

  • Create Campaign

    Set up a campaign draft.

  • Send Campaign

    Sends a campaign draft.

  • Unsubscribe Email

    Unsubscribe an email address from your selected list.

How Drift & MailChimp Integrations Work

  1. Step 1: Choose Drift as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick MailChimp as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Drift to MailChimp.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Drift and MailChimp


Drift is a customer communication platform that allows businesses to communicate with their customers via email, live chat, and social media. So, it’s a customer communication platform.


MailChimp is an email marketing platform. It allows users to create and manage their email campaigns. It’s email marketing platform.

Integration of Drift and MailChimp

Drift and MailChimp have integrated with each other. You can integrate them in one of three ways:

  • To fully integrate or connect Drift and MailChimp:

  • Go to your Email Campaigns page on MailChimp.
  • Click on the new ‘Connect A Chatbot’ button in the top right hand corner.
  • Fplow the instructions to connect your Drift account.
    • To add custom fields from Drift to your MailChimp List:

  • In your MailChimp List, click on the down arrow next to ‘Fields’ in the top bar, then select ‘Add Custom Field.’
  • Type in the name you want for the new field. In this case, we named our field ‘Drift.’
  • Scrpl down to locate the ‘Field Type’ section and select ‘Single Line of Text’ from the drop-down menu.
  • In the ‘Options’ section, open up the drop-down menu for ‘Required/Not Required’ and choose ‘Required.’
  • Scrpl down and type in the code under the ‘Code’ section that appears. Make sure you don't include brackets or quotation marks in your code! Click ‘Save Changes’ after entering your code.
  • The process to integrate Drift and MailChimp may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

    Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm