Drift is a messaging tool that allows businesses to communicate with website visitors and consumers in real-time and from any location.
LinkedIn is a social networking site that allows its users to network and connect with other professionals and organizations within the same industry. You can also use it for jobs, tackle business ideas, and grow your business connections.LinkedIn Integrations
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Triggers each time when a new message in a conversation is received.
Create or update a contact.
Updates an existing contact.
A new update is created for your company page.
A status update sharing some content is posted.
Drift is a marketing automation platform that helps businesses communicate with their target audience at the right time. It is an all-in-one marketing top that allows its users to create, send, and track their email campaigns, push notifications, social media posts, display ads, SMS messages, and voice calls. Drifters can also create landing pages, manage integrations, and build forms for cplecting leads. Through Drift, you can also measure the effectiveness of your engagement by analyzing data from your campaigns.
LinkedIn is a business social networking site that connects professionals to one another. It allows users to make connections with other professionals, find jobs, access business contacts through the use of its now defunct “InMail” messaging system, read news stories about their industry or profession, post their own blogs or articles, or fplow others’ activities on the site. The site has over 400 million registered members in more than 200 countries and territories.
Integration of Drift and LinkedIn
There are several ways that Drift and LinkedIn can be integrated. One way is by using Drift for writing emails during the sales process. This would allow salespeople to use LinkedIn as a source for leads. Sales representatives could use LinkedIn for lead generation based on the information their leads have shared on their profiles. For example, if a lead lists her affiliation with a company on her profile, the sales representative could go to the company’s website to find out more about them and eventually use this information to write an email to the contact explaining how Drift can help them grow their business.
Another way that Drift and LinkedIn can be integrated is by using Drift for lead nurturing. Through Drift, sales representatives can set up email templates to send to leads based on what actions they take on LinkedIn. For example, if a lead views a particular company’s profile on LinkedIn, they could receive an automated email thanking them for viewing the company’s profile and asking them if they want to learn more about how Drift can help them reach out to their customers. This will let sales representatives keep leads engaged with their company even before they convert into customers. It will also let them contact leads who have not responded to their previous email campaign right away without letting too much time pass or having to resend their message.
Other ways that Drift and LinkedIn can be integrated include using Drift for providing customer support, promoting products and services to customers, observing trends in customer behavior, etc. In fact, with the integration of Drift and LinkedIn, there is no limit to the possibilities of their integration.
Benefits of Integration of Drift and LinkedIn
There are several benefits of integrating Drift and LinkedIn together. First of all, integrating these two platforms will help you save time when communicating with your customers because you can send one email campaign through Drift and then target it to a specific group of people through LinkedIn. Second of all, it will help you gauge the effectiveness of your campaigns in real-time because Drift allows you to see how many people opened your email campaign, clicked on your advertisements in social media, etc. Thirdly, it will help you save money when communicating with your customers because you can set up your email marketing campaigns through Drift and only pay for the number of clicks you receive from each group. Fourthly, it will let you create more customized marketing strategies for each group because you will know who received your marketing message by using LinkedIn’s Dicom tags and the information they provided on their profiles. Finally, integrating Drift and LinkedIn together can help improve your bottom line by helping you reach out to more leads and converting them into customers faster than before.
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