Drift + HubSpot Integrations

Appy Pie Connect allows you to automate multiple workflows between Drift and HubSpot

  • No code
  • No Credit Card
  • Lightning Fast Setup
About Drift

Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today

About HubSpot

HubSpot transforms the way businesses around the world engage with their customers by delivering a cloud-based platform that enables marketers and salespeople to create genuine connections and relationships with their audience.

HubSpot Integrations
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Best ways to Integrate Drift + HubSpot

  • Drift HubSpot

    Drift + HubSpot

    Add new leads from Drift to HubSpot
    When this happens...
    Drift New Conversation
    Then do this...
    HubSpot Create or Update Contact
    If you use HubSpot as your principal marketing automation system, Drift may be used as a secondary source of quality leads while keeping everything in one place. With the help of this automation, all new leads from Drift will be added to your contact list in HubSpot. This way, you will be able to send them a personal message and continue engaging in conversation, without any major effort on your part.
    How Does This Integration Work?
    • When someone writes into live chat and provides their email address
    • Appy Pie Connect creates a new lead in Drift.
    Apps Involved
    • Drift
    • HubSpot
  • Drift HubSpot

    Drift + HubSpot

    Create or Update Contact to HubSpot from New Message in Drift Read More...
    When this happens...
    Drift New Message
    Then do this...
    HubSpot Create or Update Contact
  • Drift HubSpot

    Drift + HubSpot

    Add Contact to List in HubSpot when New Message is created in Drift Read More...
    When this happens...
    Drift New Message
    Then do this...
    HubSpot Add Contact to List
  • Drift HubSpot

    Drift + HubSpot

    Add Contact to Workflow in HubSpot when New Message is created in Drift Read More...
    When this happens...
    Drift New Message
    Then do this...
    HubSpot Add Contact to Workflow
  • Drift HubSpot

    Drift + HubSpot

    Create Enterprise Event to HubSpot from New Message in Drift Read More...
    When this happens...
    Drift New Message
    Then do this...
    HubSpot Create Enterprise Event
  • Drift {{item.actionAppName}}

    Drift + {{item.actionAppName}}

    {{item.message}}
    When this happens...
    {{item.triggerAppName}} {{item.triggerTitle}}
    Then do this...
    {{item.actionAppName}} {{item.actionTitle}}
Connect Drift + HubSpot in easier way

It's easy to connect Drift + HubSpot without coding knowledge. Start creating your own business flow.

  • New Message

    Triggers each time when a new message in a conversation is received.

  • New COS Blog Article

    Triggers when a new article is added to your COS blog.

  • New Calendar Task

    Triggers when a calendar task is created. NOTE: This applies to HubSpot (Marketing), and not HubSpot CRM's tasks.

  • New Contact

    Triggers when a new contact is created.

  • New Contact Property Change

    Triggers when a specified property is provided or updated on a contact.

  • New Contact in List

    Triggers when a contact is added to the specified list.

  • New Form Submission

    Triggers when a form is submitted.

  • Create or Update Contact From External

    Create or update a contact.

  • Update Known Contact

    Updates an existing contact.

  • Add Contact to List

    Adds a contact to a specific static list.

  • Add Contact to Workflow

    Adds a contact to a specific workflow.

  • Create COS Blog Post

    Creates a blog post in your HubSpot COS blog.

  • Create Company

    Creates a new company.

  • Create Enterprise Event

    Creates a new custom enterprise event. This is for HubSpot Enterprise customers only.

  • Create Form Submission

    Creates a new submission for a selected form.

  • Create Social Media Message

    Creates and immediately publishes a message on a specified social media channel.

  • Create Ticket

    Creates a Ticket in HubSpot.

  • Create or Update Contact

    Creates a new contact or updates an existing contact based on email address.

  • Update Company

    Updates a company.

How Drift & HubSpot Integrations Work

  1. Step 1: Choose Drift as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick HubSpot as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Drift to HubSpot.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Drift and HubSpot


Drift offers a new approach to personal interactions. With Drift, you don’t have to go out and find your contacts. You can just ask them questions and then get answers from the questions they pose back to you. The only thing you need to do is create a “Drift account” and make it available to all your contacts. Drift enables your contacts to let you know what they think of things. When they express their opinions, you get to listen in. Drifts can be anything from a short text message to a longer sales pitch that may even include a video and images. Drift is compatible with many operating systems that include Mac, iOS and Android. It also works with most email clients including Gmail, Outlook and Yahoo Mail.


HubSpot is a top that helps you build relationships with your customers and prospects so that you can promote your business effectively. HubSpot is a platform that helps you manage your email marketing campaigns and social media channels in one place. HubSpot offers 25 tops to help you better connect with your customers and convert them into leads. These tops include the channel intelligence top, which will help you understand how people interact with your brand in real time and in real places. The lead management top will help you manage and nurture your leads in the right manner in order to convert them into paying customers. HubSpot helps you create and publish high-quality content on your blogs and websites and thus helps in building trust and credibility among your customers. The social media top helps you monitor conversations happening around your brand on Facebook, Twitter, Google+ and other social media sites. The core feature of HubSpot is the automation top which helps you automate critical tasks like sending emails, creating landing pages, inviting people to webinars and other important activities related to digital marketing.

Integration of Drift and HubSpot

Integration of Drift and HubSpot will enable these two tops work together seamlessly to gather customer insights at scale without stepping on each other’s toes. The integration would not only save businesses money but also help them expand their market reach by giving them better insights into what their customers really want. Drift has already integrated with HubSpot meaning that all Drift users can now send messages through HubSpot’s Lead Generation forms without leaving the HubSpot dashboard. This saves time for both companies as it helps Drift users send more messages while saving HubSpot customers’ time as they no longer need to enter their information manually into Drift forms. The integration also gives HubSpot customers an advantage over their competitors who don’t use the integration, as they are able to see the full context of conversations happening within their company. HubSpot customers can also track these conversations across all channels, including social media, email, SMS, phone calls, etc., which helps them close more deals faster than before. This integration will give Drift users access to HubSpot’s lead conversion tops, allowing them to nurture leads using HubSpot’s lead nurturing automation tops, e-mail templates, automated welcome messages, drip campaigns, etc. This will help both companies improve their customer engagement metrics as well as reduce the number of abandoned leads.

Benefits of Integration of Drift and HubSpot

This integration will benefit both companies by giving them better insights into what their customers really want through these conversations. With this information at hand, Drift users will be able to better target their messaging while HubSpot users will be able to send personalized messages to their prospects, leveraging the knowledge gained through the Drift conversations initiated by their prospects. This will allow both companies to increase their revenue by increasing their lead conversion rates through better timing of emails, increased relevancy of emails sent out, shorter sales cycles, etc.

The interaction between Drift and Hubspot creates a synergy that allows both companies to be more efficient in cplecting data about their customers or prospects that allow them to better tailor their product or service offerings based on real-world data rather than on assumptions made by the marketing team alone. Through this integration, both companies will be able to improve their bottom line by reducing marketing costs and increasing first-time purchase rates as well as first-time buyer retention rates.

The process to integrate Drift and HubSpot may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.