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Integrate Drift with Google Ads

Appy Pie Connect allows you to automate multiple workflows between Drift and Google Ads

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About Drift

Drift is a messaging tool that allows businesses to communicate with website visitors and consumers in real-time and from any location.

About Google Ads

Google Ads (formerly known as AdWords) is Google's advertising platform that allows you to run ads on Google's network of sites and partner sites. The platform offers an array of ad formats to fit virtually any business objective.

Google Ads Integrations

Best Drift and Google Ads Integrations

  • Drift Integration Drift Integration

    Google Ads + Drift

    Create or Update Contact From External to Drift from New Campaign in Google Ads Read More...
    Close
    When this happens...
    Drift Integration New Campaign
     
    Then do this...
    Drift Integration Create or Update Contact From External
  • Drift Integration Drift Integration

    Google Ads + Drift

    Update Known Contact in Drift when New Campaign is created in Google Ads Read More...
    Close
    When this happens...
    Drift Integration New Campaign
     
    Then do this...
    Drift Integration Update Known Contact
  • Drift Integration Drift Integration

    Google Ads + Drift

    Create or Update Contact From External to Drift from New Ad in Google Ads Read More...
    Close
    When this happens...
    Drift Integration New Ad
     
    Then do this...
    Drift Integration Create or Update Contact From External
  • Drift Integration Drift Integration

    Google Ads + Drift

    Update Known Contact in Drift when New Ad is created in Google Ads Read More...
    Close
    When this happens...
    Drift Integration New Ad
     
    Then do this...
    Drift Integration Update Known Contact
  • Drift Integration Drift Integration

    Google Ads + Drift

    Create or Update Contact From External to Drift from New Ad Group in Google Ads Read More...
    Close
    When this happens...
    Drift Integration New Ad Group
     
    Then do this...
    Drift Integration Create or Update Contact From External
  • Drift Integration {{item.actionAppName}} Integration

    Drift + {{item.actionAppName}}

    {{item.message}} Read More...
    Close
    When this happens...
    {{item.triggerAppName}} Integration {{item.triggerTitle}}
     
    Then do this...
    {{item.actionAppName}} Integration {{item.actionTitle}}
Connect Drift + Google Ads in easier way

It's easy to connect Drift + Google Ads without coding knowledge. Start creating your own business flow.

    Triggers
  • New Message

    Triggers each time when a new message in a conversation is received.

  • New Ad

    Triggers when a new Ad is created in Google Ads

  • New Ad Group

    Triggers when a new ad group is created in Google Ads

  • New Campaign

    Trigger on adding new campaign.

  • New User List

    Triggers when a new user list is created.

    Actions
  • Create or Update Contact From External

    Create or update a contact.

  • Update Known Contact

    Updates an existing contact.

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Page reviewed by: Abhinav Girdhar  | Last Updated on July 01, 2022 5:55 am

How Drift & Google Ads Integrations Work

  1. Step 1: Choose Drift as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Google Ads as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Drift to Google Ads.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Drift and Google Ads

Drift?

Drift is a leading SaaS (software as a service. for business messaging. It allows companies to communicate with customers via text messages, phone calls, and emails. Companies can use Drift to track the customer interactions data and know when their customers are happy or frustrated. Drift helps companies create an effective customer experience by using real-time data.

Google Ads?

Google Ads also known as Google AdWords is a pay-per-click advertising platform that businesses use to market their products. It lets the business target their relevant audience by showing their ads on Google’s search engine results page, YouTube, Gmail, and other Google products.

Integration of Drift and Google Ads

Drift has integration with Google AdWords where it can send you direct messages when someone searches for your product or service on Google. This kind of integration allows the businesses to strike when the iron is hot. Businesses can respond quickly to potential customers who are searching for information about them. This integration also allows the business to know when the customer is happy or frustrated. This way they can take actions when needed. For example, when a customer takes too long to respond to your messages, you can call them up to figure out what happened. So this integration helps in improving the customer experience.

Benefits of Integration of Drift and Google Ads

Integration of Drift and Google Ads provides many benefits to both parties. Here are some of the benefits:

  • For Businesses:

Saves time. With this integration, businesses do not have to manually check how well their products are doing by analyzing data from multiple sources like Google Analytics, Facebook Ads, etc. The only thing they need to do is just monitor how well they are doing in Drift by checking their dashboard.

With this integration, businesses do not have to manually check how well their products are doing by analyzing data from multiple sources like Google Analytics, Facebook Ads, etc. The only thing they need to do is just monitor how well they are doing in Drift by checking their dashboard. Easy to access real-time data. With this integration, businesses can easily access real-time data where they can see what customers are saying about their products or services through Drift. They can also see the customers’ sentiment towards their brand by looking at the feedback they receive in Drift.

With this integration, businesses can easily access real-time data where they can see what customers are saying about their products or services through Drift. They can also see the customers’ sentiment towards their brand by looking at the feedback they receive in Drift. Better customer experience. With this integration, companies can focus more on customer experience as they now know how their customers feel about their products and services. They can now make sure that they offer high quality products and services at all times as they now know how to handle complaints and frustrations of their customers. So this integration leads towards better customer experience.

  • For Customers:

High quality support and service. With this integration, companies will now know when a customer is frustrated or has a complaint about something and they will be able to take action immediately before it reaches a boiling point where the customer decides to switch brands due to poor service or not receiving any response at all from the company. So there will be no room for poor service as companies will always try to respve issues as soon as possible so that customers will not leave them.

With this integration, companies will now know when a customer is frustrated or has a complaint about something and they will be able to take action immediately before it reaches a boiling point where the customer decides to switch brands due to poor service or not receiving any response at all from the company. So there will be no room for poor service as companies will always try to respve issues as soon as possible so that customers will not leave them. High level of engagement. With this integration, companies can now engage more with their customers as they will now know when one of them is frustrated or happy with their products and services. They can even fplow up with those customers later on depending on what they said in their feedback through Drift’s message widget called “reply” which allows you to send a direct message directly from a Drift message that you received on a channel like Facebook Messenger, SMS, etc. So this integration leads towards higher level of engagement between companies and their customers which improves customer experience .

In conclusion, Drift has an integration with Google Ads which allows businesses to know exactly how well their products or services are doing by tracking the customer interactions data from multiple channels such as messaging apps, email apps, etc. This integration also allows companies to respond quickly whenever there is a problem with their products or services so that it does not reach a boiling point where a dissatisfied customer takes their business elsewhere because it became too difficult for him/her to deal with a problem alone without any help from the company itself. This integration also makes sure that companies provide high quality services and support to all of its customers so that they will not have any reason to switch brands due to poor service or any other factors because companies now know how unhappy some of their customers are with them through this integration between Drift and Google Ads.

The process to integrate Drift and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.