Integrate Downtime Alert with Google Ads

Downtime Alert

Downtime Alert is a service offered by Google to monitor website or web server status, and can send notifications if they go down.

Google Ads

Google Ads is a service from Google that allows you to advertise your website, business, or app on Google search results and the Google Display Network.

Integration of Downtime Alert and Google Ads

There are two steps to integrating Downtime Alert and Google Ads. First you need to set up Downtime Alert for your website. After Downtime Alert is set up you can integrate it with your Google Ads account.

• Set up Downtime Alert for your website

Go to https://www.google.com/webmasters/tops/downtime-alert and click “Enable” under the “Downtime alert” section. In the “Webmaster Tops” window, click “Downtime alert” in the left menu. In the “Downtime alert settings” section, click “Add a site”. The next page will show you the status of your website. Click “Next” to proceed. On the “Add new site” page, fill in the required fields. Click “Save” when finished. Next to “Send me email alerts” select “Yes, please!” for both options. Click “Next” when satisfied with your selections. On the last page, click “Finish setup”. You should receive an email shortly after confirming your email address about your newly created integration. The email will give you access to your site’s integration settings. Click on the link in the email to see your site’s settings. On the “Site maintenance” page, scrpl down to the bottom of the page and click on “Link to Google Ads account”. If you don’t have a Google Ads account, click on “Create one now”. If you already have an account, enter your account credentials in the appropriate fields. Click “Verify my account” if necessary (you may be asked to verify your account if using a different browser. You should be taken to the Google Ads home page. From here you can view your ad account information and see all of your active campaigns. Click “Continue Setup” at the bottom of the page to finish linking your accounts together. You will be taken to a confirmation page where you can view details about your Linked Accounts integration. Click “Finish Setup” to confirm that you want to complete the integration process. Your accounts are now linked! You will receive an email from Google confirming that you have linked accounts together. You will also be able to view your website’s Downtime Alert integration details in your Google Ads account under “Accounts & Billing > Linked accounts”.

• Integrate Downtime Alert with Google Ads

You are now able to use Google Ads for automatic bid adjustments when your website goes offline! The next time something goes wrong with your website, its monitoring will kick in and adjust bids for you automatically in real time, which means you can reduce lost traffic to your site while you fix any problems that may be occurring. It also allows you to benefit from Bid Management tops in Google Ads, including automated rules and bidding strategies, so you can make sure ads are always showing when they need to be shown without having to worry about manual adjustment. This integration is compatible with all ad formats, such as text ads, video ads, and mobile app ads. For more information about how Downtime Alert works, visit https://support.google.com/adwords/answer/6376250hl=en&ref_topic=6205514&rd=1&rd=1

The process to integrate Downtime Alert and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.