Integrate Customerly with MongoDB

Customerly is a CRM application which helps customer care executives manage their contacts in a simple and efficient manner. CRM stands for customer relationship management, which helps the customer care executive to manage his client’s data and to respond with personalized messages. In this application, data is stored in a database. Since the database stores all the information needed by the application, it is very important that it should be reliable and accessible from anywhere with an internet connection. This makes it a good candidate for a NoSQL database like MongoDB.

MongoDB is a document oriented database system with a document-based structure. It has the ability to store any type of document irrespective of its format or structure. It also supports replication and high availability. MongoDB is open source, free to use and includes many other useful features. Due to this, companies like SingleHop, Cloud8 Sputions, etc. use it as their preferred spution to build applications like Customerly .

Integration of Customerly and MongoDB is done by storing data in MongoDB through Customerly . The documents are stored in MongoDB by fplowing the naming convention mentioned below:

"customer_id". "cust_id"

This means that for every contact detail like name or address, there will be two documents created - one each for name and address. An example for this would be:

"customer_id". "cust_id", "name". { "_id". "name", "givenName". "given_name", "familyName". "family_name", "fullName". "given_name + family_name" }, "address". { "_id". "address", "streetAddress". "street_address", "houseNumber". "house_number", "locality". "locality", "region". "region", "postalCode". "postal_code" } }

This also means that two NoSQL databases are used - one for name and another for address. This helps us to understand the advantages of using MongoDB over traditional relational databases like MySQL .

Customerly has many benefits over traditional systems. Some of them are listed below:

It provides near real time search capability for data stored in MongoDB . This helps the customer care executive to find the required information quickly without spending too much time searching through the database. It has better performance than SQL databases due to its built-in indexing mechanism which gives faster results when searching for data. It also provides better scalability since it is an open source system and can be modified according to our needs. It is easy to implement since it does not require complex coding for importing data. It is highly customizable, so no extra effort is needed for modification. It is cheaper because there are no licenses needed to use it.

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