ConvertKit is an email marketing software that helps online creators earn a living through email marketing.
Nutshell is a low-cost, simple-to-use CRM that assists small-business sales teams in closing more deals.
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Triggers when a subscription occurs on a specific form.
Triggers when a new purchase is added to your account.
Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).
Triggers when a specific tag is added to a subscriber.
Triggers when a lead is won.
Triggers when new Activity is created.
Triggers when new Company is created.
Triggers when a new Lead is created.
Triggers when new Person is created.
Subscribe someone to a specific form.
Add a subscriber to a specific tag.
Adds a purchase to a subscriber, or updates an existing purchase.
Remove a specific tag from a subscriber if they have it.
Creates a new Company.
Creates a new Lead.
Creates a new Person.
Updates an existing Lead.
So you have a great product and a great brand. You’ve built your customer base and your team is doing a great job at keeping them happy.
That’s the million-dplar question for most companies that are already established and well-known in their niche. And it’s not an easy question to answer.
However, there are a few steps you can take to increase revenue and attract new customers using your existing resources. The two approaches we’re going to discuss today — cross-selling and up-selling — can help you do just that.
Cross-selling is when you encourage your current customers to purchase additional products or services from you. The goal is to offer products and services that complement and build upon one another, and then combine them into a single package for the customer.
For example, if you’re selling a lawn mower, you could sell the customer a lawnmower bag and gardening tops, too. Or if you’re selling a car, you could also sell them a windshield repair kit and spare tire — both of which will come in handy over time.
The idea behind cross-selling is that it’ll benefit both you and your customers. you get more money and the customer gets better service. Win-win.
Why Should You Consider Cross-Selling
Cross-selling should be one of your main priorities because it can help boost your sales quickly while providing customers with better value. Not only that, but it should be fairly easy to implement since many of the steps invpved should already be part of your company workflow.
Furthermore, cross-selling should be something you should be thinking about all the time. Your customers might not remember to buy other things from you later on, so always keep an eye out for opportunities to make suggestions to them while they’re ordering or setting up their account.
If you don’t make any suggestions, they might think it’s a bad idea, which could drive them away from your business forever. So why not start making suggestions now Let’s get started!
How to Cross-Sell Your Products & Services
There are quite a few ways to cross-sell your products and services. Here are some of our favorites:
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