Integrate CheckMarket with Mailshake

CheckMarket

CheckMarket is a multi-channel marketing automation platform. It helps businesses with e-mail, SMS and social network marketing. The main target group of the service is small and medium sized companies. The website of the company is checkmarket.com. More than 300 companies use the system. They use it to send more than 5 million messages daily.

Mailshake

Mailshake is a mailroom spution. It allows its clients to send email campaigns and newsletters, manage their subscribers and also create landing pages and forms for them. The company was founded by three entrepreneurs in 2011 in London. More than 2500 businesses use Mailshake. The company is based in London and has 4 offices all around the world. Its service is used in more than 50 countries. The website of the company is mailshake.com.

Reviewing the article

Why did the author choose this topic

Probably, because he found out that CheckMarket has recently acquired Mailshake. Maybe he also found out that this kind of integration is not very common in the industry. This topic presents a great chance for an author to share his opinion about the innovation. We are interested to find out what are his feelings about the process of integration, which benefits it can bring to both services, etc.

What are the writer’s arguments

The author uses two arguments in his article. He starts his argumentation by telling us that CheckMarket has recently acquired Mailshake. We have no doubt that he wants to convince us that this acquisition is a good idea for CheckMarket. Then he goes on explaining that this type of integration between two companies is not very common in the industry nowadays, while it should be. He supports his arguments by giving some examples of other successful mergers in similar or even different industries. He compares them with this situation to prove that it could be beneficial to both companies if they decide to merge together. He also mentions some other factors, such as limited time for investments, increasing pressure from competitors, etc., which might force other companies to integrate with each other sooner or later, unless they choose to do it now, when they still have enough time and money for planning and implementing the new merger strategy properly.

Are there any weak points in the author’s arguments

Yes, there are few weak points in his argumentsation. First of all, we would like to mention that the author does not try to show any possible disadvantages of the merger between these two companies; he completely ignores them. This fact makes us think whether there are any disadvantages at all or maybe the author thinks that it will be impossible for CheckMarket to face any problems during the process of integration or after it is finished. For example, maybe there are some legal issues related to this merger, but the author chose not to include them into his work because he wanted to concentrate on positive aspects only, which could give him a better chance to persuade his audience that CheckMarket’s acquisition of Mailshake will be beneficial for both companies. Another weak point is that he does not mention any details about how much money CheckMarket has spent on this acquisition, how long it took them to decide whether they want to do it or not, etc. If he had provided more information about this topic, his argumentation would probably be much stronger than it is now. Finally, we would like to mention one more thing – there is no evidence which would support his argumentation, so we cannot say for sure whether he is right or wrong. He just tells us how things may happen or how they could have been changed if this merger had taken place sooner or later, but he never proves that anything happened exactly as he tpd us it would happen. In conclusion, we can say that there are some weak points in the author’s argumentation that may decrease our confidence in his opinion about this merger between CheckMarket and Mailshake. However, we have no reasons to believe that he is lying – maybe he really believes that this merger will be beneficial for both companies invpved in it and maybe he really knows what he is talking about, but he fails to prove this fact with strong evidence from reliable sources.

Main Arguments Evaluation Ratings Persuasive strength 10 Originality 5 Logic 10 Clarity 10 Overall rating 9/10

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Integration of CheckMarket and Mailshake

Benefits of Integration of CheckMarket and Mailshake

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