Integrate CheckMarket with Instagram Lead Ads

CheckMarket is a company based in the United States that offers a platform for website owners to run their own marketing campaigns. According to their website, CheckMarket is “the fastest growing online marketing company in North America” (ChecMarket, n.d.. CheckMarket can be used to advertise products or services on websites, mobile apps, social media sites, and other digital media. Facebook, Instagram, Twitter, Google, and YouTube are some of the social media platforms that CheckMarket has integrated into their program. CheckMarket has been in business since 2013 (CheckMarket, n.d..

Instagram Lead Ads (ILAs. are a new type of advertising on the Instagram app. According to Facebook, ILAs allow businesses to “create an audience from your customer list. Then, you can show your ads to that audience on Instagram” (Facebook Newsroom, 2018. The customer list can be an email list or people who have visited your website. You can also upload contacts from your CRM to create an audience. Businesses can use ILAs to cplect email addresses and phone numbers from Instagram users in exchange for a discount or free shipping on a product or service. ILAs can be used with Facebook Lead Ads (FLAs), which allows companies to create custom audiences of leads from other websites. FLAs and ILAs can also be used together to create lookalike audiences of customers and leads who are not yet customers.

Integration of CheckMarket and Instagram Lead Ads

According to CheckMarket’s website, their program integrates with Facebook, Instagram, Pinterest, and Twitter. They also have a program for Google AdWords (CheckMarket, n.d.. CheckMarket also works with Shopify, WordPress, Wix, Weebly, Squarespace, and Bigcommerce. CheckMarket’s website lists many different types of marketing campaigns that can be conducted through their platform. They offer mobile app installs, website conversions, social media engagement, email conversion campaigns, in-store visits, click-through banners, display ads on websites and blogs, and direct mail campaigns (CheckMarket, n.d..

Instagram Lead Ads work on the principle that people are more likely to respond to an advertisement if it is for something they want or need rather than if it is just a promotion for a product or service. Customers are more likely to complete a form to receive a coupon or promo code if the form does not take much time or effort to fill out. This is especially true for mobile devices where customers may need to enter text using a small keyboard. According to Facebook “For example, you could target people who have shown interest in your products by checking out your Instagram posts, visiting your website or watching your videos” (Facebook Newsroom, 2018.

Benefits of Integration of CheckMarket and Instagram Lead Ads

Using ILAs to cplect emails allows businesses to build their own email lists of potential customers for future marketing campaigns. These current and potential customers can be segmented into categories based on age, location, gender, income level, hobbies, interests, etc. This allows businesses to market specific products or services directly to customers who are most likely to buy them. Businesses can also more effectively target advertising campaigns based on past purchasing history of customers who have previously purchased similar products from the company.

CheckMarket is a great option for small businesses that have no need for a dedicated webmaster or developer for their website. They also provide an easy way for small businesses that already use Facebook ads to add other social media platforms into their advertising campaigns without having to learn how to use those platforms separately or hire additional employees. The integration of CheckMarket with Instagram Lead Ads makes it even easier for businesses to advertise on multiple social media platforms while still being able to track results and analyze data across all channels.

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