Chatter + Sina Weibo Integrations

What is Chatter?

Chatter is a social networking platform developed by Salesforce.com. Chatter enables employees to collaborate and communicate with each other. It can be viewed as a corporate Facebook.Chatter allows employees to post statuses, photos and documents to a personal profile. Chatter also allows employees to join groups based on departments or interests.Chatter provides a wide variety of applications that help employees collaborate and communicate with each other. These applications include an email client, a calendar, a document manager and a discussion forum.

What is Sina Weibo?

Weibo is the Chinese version of Twitter. On Sina Weibo, you can post short updates, known as 'weibos' (微博), which are displayed on your friends' 'timelines'.It was launched in August 2009 by Sina Corporation, who purchased the microblogging site from its founder, American entrepreneur Charles Xue, and his partners for US$100m.Weibo is similar to Twitter in that it allows users to send and read each other's microblogs, however it has vastly different usage patterns and conventions.In contrast to Twitter, which has gained popularity in English-speaking countries, Weibo's user base is predominantly Chinese. Microbloggers often use nicknames or pseudonyms instead of their real names or company titles as a way to present themselves to others online. Users can follow journalists, celebrities, politicians and even companies; some businesses have set up microblogs specifically for customers to contact them.According to ‘Sina Weibo Statistics Report’ on 13/7/2012. The number of registered users hit 400 million, the number of messages sent hit 500 billion; the number of messages received hit 300 billion; the number of followers hit 400 million; the number of weibos posted reached 100 billion; the number of ‘likes’ reached 100 million; the number of photos uploaded reached 150 million; the number of videos uploaded reached 30 million; the number of pages followed hit 200 million; the number of groups joined reached 40 million; the total number of times clicking links hit 160 billion times; the total number of times comments were left behind hit 200 billion times.[Source. http://www.weibo.com/about]

Benefits of Integration of Chatter and Sina Weibo

On July 26, 2013, Salesforce announced that it would purchase social media firm Radian 6 for $326 million in cash. This purchase will allow Salesforce to add social media listening capabilities to its existing customer relationship management (CRM. applications. Social media listening software analyzes social media sites such as Facebook, Twitter, YouTube and LinkedIn for mentions about brands and competitors.The integration of Chatter and Weibo will provide enterprise businesses with greater capabilities to monitor brand mentions across both platforms, enabling enterprises to improve customer service. For example, a business can use Chatter to auto-post Weibo updates about new products to their brand page on Weibo.Salesforce is also developing connections between its e-mail system and Weibo so that users can post e-mails directly onto their Weibo feed. As well as increasing visibility of e-mails on Weibo, this will also drive traffic back to the company’s website and Chatter network.

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