Integrate Chatter with Facebook Lead Ads

In the past, businesses had to rely on word of mouth marketing and their own website for customer acquisition. Today they have more tools at their disposal. email marketing, social media, and social networks are the most popular ways to attract new customers. However, word of mouth still has a great impact on business growth. According to "Word of Mouth Marketing" by John Jantsch, "Word of mouth (WOM. is the number one referral source for new customers (70 percent of all brand referrals come from WOM."

The purpose of this article is to give tips on how to integrate Chatter and Facebook Lead Ads to gain traction among customers.

Chatter is a business social network platform owned by Salesforce.com. It is used by companies such as IBM, GE, HP, SAP, Dell, and Cisco. The purpose of Chatter is to facilitate communication between companies and their customers and clients. It is an easy way to collect information about the needs of customers and provide better services.

Facebook Lead Ads allow you to collect leads on your Facebook page. You may choose whether you want a lead to sign up for your newsletter or fill out a form with contact information. The leads you collect will be added to your CRM (customer relationship management. database if you have one. If not, they will be added to your Facebook Page's Wall as a note.

If you want to integrate Chatter and Facebook Lead Ads, first you need to decide whether you want to use the integration of Chatter and Facebook Lead Ads in the Business Manager or in the Power Editor. The Business Manager will allow you to manage all of your social media accounts from one place; however, it requires a basic understanding of the Chatter interface and how it relates to Facebook Lead Ads because the features are not exactly the same. On the other hand, the Power Editor gives you more control over your ads; however, it is more complicated and requires a lot of research on how Facebook Lead Ads work.

Once you decide whether you will use the Business Manager or the Power Editor, you can start creating custom audiences based on your Chatter contacts using Custom Audiences in the Business Manager or Customer File uploads in the Power Editor. When you create custom audiences in either place, you can add any fields available in your contact data to target people who match those fields. You can then use that custom audience later in your ads as the target audience for your ad set.

If you use Chatter groups in your company, you can create custom audiences based on those groups in the Business Manager. When you create those audiences, you can select which fields you want to include in the targeting. This allows you to target your ads at specific groups within your company based on their demographics. This is especially useful for targeting different departments or locations within the company.

You can also target people based on their connections with other people using Lookalike Audiences in either the Business Manager or Power Editor. Lookalike Audiences are similar to custom audiences because they allow you to target users with similar characteristics as your existing customers; however, unlike custom audiences, Lookalike Audiences are not limited strictly to your company employees and clients. You are able to target everyone who shares a connection with someone else who already uses your product or service. To create Lookalike Audiences, you must upload a list of emails or phone numbers from people who already use your product or service into Facebook's pixel tool. Then Facebook will find other people similar to them based on Likes and other demographic information on their profile. Once Facebook finds people similar to those who already use your product, Facebook will add them to that Lookalike Audience so that you can target them with your ads.

You can also create custom audience lists based on call-to-action buttons that people click on from your website or Facebook page using Custom Audiences in the Business Manager or Customer File Uploads in the Power Editor . For example, if you sell baby products online, you could create a custom audience based on people who visited certain pages on your website such as "Where Can I Buy Baby Products?", "Baby Products", or "Buy Baby Products". You could then use that audience later when creating an ad that targets people who are interested in buying baby products online.

Another way to attract potential customers is through Ad Sets in the Business Manager or Campaigns in the Power Editor. You can create separate ad sets or campaigns for different types of promotions that you run for specific products or services. For example, if your company sells baby products online, you could create a campaign that targets women who are interested in having children and another campaign that targets men who are interested in buying baby products as gifts for their wives or girlfriends. You could also create a third campaign that targets mothers who have just given birth and are looking for ways to save money while still buying quality products for their children. All three types of campaigns are promoting different products and services; however, they have similar target audiences based on demographics and interests.

When creating ad sets and campaigns within Chatter and Facebook Lead Ads, there are some differences between how both platforms work:

• In Chatter, you can only have one ad set per campaign; however, in Facebook Lead Ads there can be multiple ad sets created within a single campaign. This means that each ad set will have a separate budget for how much money it can spend per day. This is useful for companies with multiple products and services because it allows them to separate their advertising costs into different budgets depending on what they're selling at that time.
• In Chatter, all ad sets within a campaign share the same targeting criteria (ex. educational level); however, in Facebook Lead Ads each ad set can have its own target audience based on demographics and interests (ex. gender, age, educational level. This means that it is possible to put two completely different audiences into two different ad sets within the same campaign; however, it might be more beneficial for companies to combine different audiences into one ad set so that they don't have to worry about spending too much money promoting two different products at once. For example, if two different customers wanted ads for different products within the same campaign but they both have similar target audiences (ex. two different luxury car dealerships), it would make sense to put them both into one campaign with one ad set rather than spending too much money running two different campaigns at once that target similar demographics.

3. In Chatter, you can only target users who have previously interacted with your brand; however, in Facebook Lead Ads it is possible to create an Interest Ad where anyone who sees it would be targeted since it would be considered an ad about an interest rather than an ad about a company or product (ex. "New Car Dealerships Near Me".This also means that there are some advantages to integrating Chatter and Facebook Lead Ads:

• If you put multiple different brands into one ad set with a Lookalike Audience based on interactions with other brands of yours in Chatter it will include new clients who haven't interacted with those brands yet but have interacted with other brands like yours (ex. two different luxury car dealerships have interacted with your company but not with each other's company); however, if those companies created separate ad sets within separate campaigns they wouldn't be able to target people who haven't interacted with either company yet (ex. someone who hasn't interacted with either company but might be interested in buying a luxury car. This shows how Lookalike Audiences work better when targeting multiple different brands rather than just creating separate ad sets within separate campaigns for each one separately because it takes advantage of new potential clients who aren't familiar with all of the different companies yet but might still be interested in what they're selling after interacting just with one brand from your company that they know already (ex. someone who bought something from Tesla Motors but hasn't ever interacted with Mercedes Benz.

• If you use Chatter groups in your company it makes sense to put all of them into one ad set because then all of the members of those groups would see the same ad from your company rather than seeing different ads from different brands competing against each other (ex. two different luxury car dealerships both wanting people who belong to a group about BMWs.

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