Integrate Canny with Sendinblue

Canny

Canny is an advertising and marketing platform for the mobile application developer. It helps developers create the best user experience by optimizing the app ad campaign across the channels. It does this by using data science and machine learning techniques to analyze user behavior and interest in order to make better ad targeting. It also provides the ability to segment users based on location, gender, age, interests and more. This occurs while still respecting the privacy of the user.

Canny tracks all the interactions that happen within the app. This includes:

· User’s action in app (such as clicks, taps, downloads, purchases, and etc.)

· User’s engagement with ads

· User’s response to prompts of in-app messages

· The device information including OS version, device type, device carrier and connection speed

· The app itself including app name, bundle ID and version number.

Canny automatically assigns users into segments using these metrics. These segments can be used in campaigns that Canny creates for you through its automated campaign creator top. You simply select your audience and goals (such as conversion rates or installs. for these segments and Canny will setup your campaigns for you. Canny will then optimize your campaigns over time to ensure that you get positive results from your campaigns. The automation system is built with heavy use of machine learning algorithms. These algorithms monitor each individual user’s activity within your app and learn how to effectively engage them with ads. (Source)

Sendinblue

Sendinblue is a cloud-based email marketing spution. It is available as an SaaS model where the customer makes use of the software via the internet without downloading it. By using Sendinblue, users can manage their email marketing without needing any technical knowledge. Sendinblue offers support for multi-language content creation and management of emails in multiple languages. It supports multiple payment methods including Stripe, PayPal, Paymill, WorldPay, and SagePay. (Source)

Integration of Canny and Sendinblue

The integration between Canny and Sendinblue helps to provide a smooth experience for customers. By integrating these two platforms together, the user can have a seamless experience managing their email marketing campaigns through Sendinblue while still being able to track the performance of their app through Canny. This means that they can easily see how their emails are performing in relation to their app’s performance. They can also easily segment their users to only those who have completed certain tasks in their app such as submitting a form or making a purchase. This allows them to send targeted emails to specific groups of users who are most interested in what they are offering. In addition to this, they can also track how many people have clicked through an email which links back to their app. If a high percentage of people click on it, that email has been a successful one and can be sent out again in the future to users who may not have seen it yet. This allows marketers to create very targeted campaigns that cater to each individual user.

Benefits of Integration of Canny and Sendinblue

There are many benefits to integrating Canny and Sendinblue together as a spution for email marketing campaigns for mobile apps. One benefit is that it is much easier for marketers to use than having to use a separate top for tracking apps and a different top for tracking emails. Another benefit is that it allows marketers to easily segment users based on what they have done inside an app. This means that they can quickly reach out to those users who have made purchases or those who have signed up for their message list or those who have downloaded other apps they recommend. This gives marketers the opportunity to target specific segments of their users with specific messages, which will likely increase conversions as well as click-through rates. A third benefit is that it allows marketers to easily test new emails before rpling them out on a large scale so that they can determine which email produces the best results before making changes to their existing email strategy. This also allows them to find out what kinds of messages resonate with their users and what kind do not in order to refine their message strategy going forward. A final benefit is that it allows marketers to easily track how many people click on links from their emails back into their app so that they can improve their ad campaigns based on the information they gather from this data.

Overall, integrating Canny and Sendinblue is a great way for marketers to increase the effectiveness of their email marketing campaigns for mobile applications without needing to rely on outside tops for each aspect of this process.

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