Integrate Bitly with Microsoft Exchange

Bitly

Bitly, the most popular URL shortening and web link management platform, has integrated its service with Microsoft Office 365. The integration allows organizations to utilize Bitly’s traffic analytics and pay-per-click advertising on a global scale.

Bitly is a cloud-based link management platform that provides tops for managing and sharing links. It also provides services for tracking clicks and other metrics from the links shared by the users. It was founded in November 2009, by Mark Josephson, who also founded Trulia in 2000. In February 2015, Bitly was acquired by Microsoft Corporation.

Microsoft Exchange

Microsoft Exchange is an email server system developed by Microsoft. Since the release of the first version of the software in 1996, it has been widely used in business environments all over the world. It has also become a major component of the Unified Communications platform provided by Microsoft. Exchange is one of the main communications components of Office 365, which includes SharePoint Online and Skype for Business. The latest version of Exchange, Exchange 2016, was released in September 2016.

Integration of Bitly and Microsoft Exchange

The integration of Bitly and Microsoft Exchange will enable organizations to drive more traffic to their sites through Bitly’s pay-per-click advertising model. With this integration, organizations can track metrics and measure performance of their links using Bitly’s analytics tops. They can also optimize their marketing efforts and focus on important links that are generating traffic. The integration works seamlessly with a wide range of email platforms including Outlook, Dynamics CRM, Dynamics 365, Gmail, and Office 365 among others. Organizations can now use the same link shortening top they already use (Bitly. to track link performance and optimize their marketing efforts.

Benefits of Integration of Bitly and Microsoft Exchange

Integration of Bitly and Microsoft Exchange will help organizations increase their sales as well as generate more traffic to their websites through optimized marketing campaigns. The integration will help businesses improve productivity as it will enable them to avoid duplicating marketing efforts for different platforms. For instance, users will be able to share website links using Outlook or Dynamics CRM, without having to copy paste the link into the message body or attach it as a file.

As the integration is still new, many organizations are still evaluating how it will benefit them in the long run. However, analysts are enthusiastic about the integration and believe that it will be a great deal for businesses of all sizes.

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