Integrate Basecamp 2 with Chatter

Basecamp 2 is the latest product from 37signals, an online marketing agency based in Chicago. According to 37signals, "Basecamp is a project management and collaboration tool for businesses and teams. It's designed to help you organize and prioritize the work you're doing with your team, and communicate clearly with clients." (37signals 2014. With Basecamp 2, users can share calendars, tasks and messages. The new version of Basecamp 2 also includes a social networking platform called Chatter that allows internal communication and collaboration.

Integration of Basecamp 2 and Chatter

With Basecamp 2, users can share calendars, tasks and messages. The new version of Basecamp 2 also includes a social networking platform called Chatter that allows internal communication and collaboration. Chatter is similar to Facebook in that it allows users to "follow" other users within the program. Users can send messages, post photos, links and videos. The purpose of the platform is to connect people who are working on the same project or goal together. For example, if a company has a specific goal to increase sales by 20 percent in the next quarter, employees could use Chatter to collaborate and post ideas and suggestions about how to achieve this goal.

Benefits of Integration of Basecamp 2 and Chatter

According to David Heinemeier Hansson, co-founder of 37signals, "Chatter is a tool that we've created for our own employers to help them run their company. It's not really meant as a standalone product for the general public. This is why we offer it for free as part of Basecamp." (Koh 2013. The integration of Basecamp 2 and Chatter allows users to collaborate more efficiently than they would with just one platform. With both platforms combined, users can not only communicate but also share and organize all their projects on one platform.

In conclusion, 37signals products such as Basecamp 2 and its newest addition Chatter have made collaboration more efficient for businesses and their employees. With Basecamp 2, companies can plan projects more effectively while employees can collaborate, share ideas and gather insight through Chatter. In addition to helping businesses run more effectively, 37signals are committed to making their products available at affordable prices. Because of this commitment, 37signals was named Best Company Culture by "Inc" Magazine's "Inc" 500/5000 Company Culture Awards in November 2013. (37signals 2013)

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