Integrate Autotask with MINDBODY

Autotask Corporation, founded in 1990, is a software technology company that provides cloud-based products and services for the automotive sales and service industry. Autotask has earned a place as a leading provider of integrated business management software and services to the automotive aftermarket. In 2010, Autotask entered into a partnership with MINDBODY, a privately held online platform that offers its users a full suite of salon booking services and management tools. The partnership allows Autotask to provide its users with a powerful salon booking solution within their existing sales and service solution.

What is Autotask?

Autotask is an electronic software provider that provides cloud-based applications for the automotive aftermarket or repair industry. Autotask is a comprehensive management solution for automotive repairers and dealers with service departments, including a customer relationship management (CRM. system, inventory management, e-commerce functionality, and accounting software.

What is MINDBODY?

MINDBODY is a web-based software designed to aid the owner-managers of hair salons, spas, and other similar businesses in managing their day-to-day operations. The MINDBODY system provides features such as online booking for appointments, invoicing, customer relations management (CRM), marketing automation, real-time analytics, and accounting.

Integration of Autotask and MINDBODY

In 2010, Autotask entered into an agreement with MINDBODY to integrate the two companies’ services. As part of this agreement, Autotask users can now add salon booking functionality to their existing software packages by selecting MINDBODY as a new option within the software’s configuration options. With this new capability, customers now have access to a one-stop solution for both scheduling appointments and managing inventory.

Upon entering into this agreement with MINDBODY, Autotask noted that it would enable its customers to realize significant cost efficiencies by allowing them to streamline their business processes through increased integration with the salon booking system offered by MINDBODY. The company also notes that this new feature will increase the value of its offerings and foster closer collaboration between its customers and their partners in the auto industry.

Benefits of Integration of Autotask and MINDBODY

It is possible to identify several benefits that may be realized by integrating Autotask with MINDBODY. For example, Autotask customers can now fully integrate their salon booking functionality into their existing systems for inventory management and CRM without having to purchase additional software packages from third parties. In addition, Autotask customers now have access to the same high-level functionality provided by MINDBODY—from online booking to customer relationship management—within their existing systems. This increases user productivity and efficiency while reducing implementation costs for both companies’ customers.

Overall, it appears that integration of Autotask with MINDBODY will have positive effects on both companies’ customers. By partnering with Autotask, MINDBODY can offer its customers increased integration functionality within their existing sales and service applications. In addition, it appears that MINDBODY will receive increased exposure by being connected directly to Autotask’s large network of automotive aftermarket service providers across the country.

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