Integrate Apptivo with Snapchat

Welcome to the world of Apptivo and Snapchat integration. This paper will examine how this integration is beneficial to the two companies, as well as the customers that use both services. First, we will explore what Apptivo is and what kind of sputions it provides. Afterward, we will dive into what Snapchat is and how it is beneficial to our everyday lives. We will then go into how Apptivo and Snapchat work together and the benefits that come with this integration. Finally, we will conclude with our findings and how this integration could be expanded to provide even more benefits.

The first and most important idea to discuss is the benefits that come from integrating these two great applications into a single application. The first benefit comes in terms of social media marketing. Twitter, Facebook, Instagram and Snapchat are already used for marketing purposes by many companies, but some businesses choose to not use them or do so improperly. An example of a business that uses social media marketing improperly is McDonald’s (Meeru & Sohal, 2012. They don’t use Snapchat and they don’t really use any other social media platform. As a result, they aren’t reaching out to their customer base to tell them about their products and services. If these brands were to use Snapchat, they could be telling customers about new menu items or special offers through geofilters, stories or snaps (Miller, 2017. Another benefit that comes from integrating Snapchat would be an increase in sales and/or lower prices. Companies could offer discounts at certain times or days of the week, which would entice users to buy from them. If these companies are already using social media, they would already have a fplowing and would likely see an increase in sales.

Another benefit is customer loyalty. Customers who use both applications most likely enjoy them both, so it makes sense that they would be loyal to each company (Daniels & Moorman, 2013. That loyalty can extend beyond just using the applications; a customer may also recommend either service to friends or family members who are looking for something similar. The next benefit we will discuss is customer engagement. When customers use both of these apps together, there is more interaction between the company and its customers (Fuentes, 2016. This allows companies to get feedback on the product quicker so they can make changes if needed. A great example of this is Bose (Bose Corporation, 2017. They provided customers with a way to connect with them through messages on their app by interacting with the customer support center on Bose Connect (Bose Corporation, 2017. The next benefit we will discuss is customer retention. It’s no secret that people like free things, so when a company offers free things for being a loyal customer it helps keep them around for longer (Sawyer & Stewart-Gardner, 2016. Customers may not necessarily renew subscriptions because of this perk, but it does help to keep them around for longer.

In conclusion, integrating Snapchat into Apptivo is a great idea because of all the benefits it provides. These benefits include increasing sales and user loyalty while also providing an outlet to receive feedback without making changes in the product immediately. In order for this integration to be successful, it should be done correctly; people need to know where to find usernames and how to navigate the app once they get on it. If these two applications were integrated together you could upload your company logo onto your profile and have that displayed on all your snaps, stories and geofilters just like any other social media platform (Cammarata, 2016. We hope you enjoyed reading this paper and learned a lot about Apptivo and Snapchat! Feel free to leave a comment below with your thoughts or questions about this topic!

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