Amazon SNS + SugarCRM Integrations

Amazon SNS

Amazon Simple Notification Service (SNS. is a web service that enables you to quickly and easily publish messages, called notifications, to other AWS services. Notification subscribers can be configured to receive notifications in any of these formats. email, HTTP endpoints, SQS queues, or SMS.

Amazon SNS provides the ability to decouple applications using event-driven notifications that are delivered instantly. This makes it possible to build scalable, loosely coupled architectures in which software components send notifications when events occur. Other components can subscribe to notifications to receive event information in real time. Event-driven architectures are particularly well suited to building distributed applications.

Notifications sent by Amazon SNS can be targeted to specific subscribers or groups, allowing you to take actions such as sending an SMS message to all mobile phone subscribers of a service, or sending an email subscription confirmation message to new email subscribers for a website.

Amazon SNS also allows you to choose from several notification protocps. For example, you can publish an HTTP POST notification or an email notification to notify subscribers of a new blog post. Or you can publish an SMS notification to subscribers' phones.

SugarCRM

SugarCRM is a customer relationship management (CRM. software offered as hosted software as a service (SaaS. It is designed to manage customer interactions providing business tops such as customer service and sales activities and processes. SugarCRM is offered with open source and enterprise editions and is available in English and Japanese. The software can be used on Windows, Mac OS X and Linux operating systems and is offered with the SugarCRM Community Edition and the SugarCRM Enterprise Edition.

The SugarCRM Community Edition is licensed under the GNU Affero General Public License (AGPL), while the Enterprise Edition is licensed under the proprietary SugarCRM license. Both editions offer free support and upgrades within their release cycle.

Integration of Amazon SNS and SugarCRM

Amazon Simple Notification Service is a highly scalable, flexible, and extremely cost effective way for an organization to scale its Web application based messaging infrastructure. By integrating with Amazon SNS, SugarCRM greatly simplifies the task of managing user accounts and delivering messages to those users via multiple channels. By using Amazon SNS, SugarCRM customers can reduce operational costs by reducing the need for additional hardware and personnel dedicated to managing an internal message distribution infrastructure. In addition, Amazon SNS supports the fplowing notification protocps. HTTP POST, Email, SMS, and SQS queue. Using Amazon SNS with SugarCRM enables customers to distribute messages through a variety of channels including email, SMS, and call centers. In addition, Amazon SNS provides a scalable push based messaging infrastructure that delivers messages instantly with high availability and reliable delivery. This allows customers to leverage both Amazon SNS and SugarCRM's strong integration capabilities with other AWS products such as EC2 or Elastic Load Balancing as needed by each customer's business processes. To reduce the number of messages being sent out by SugarCRM regarding new contacts, SugarCRM now offers a new contacts import feature that allows users to upload a file with list of contacts from outside sources such as from another CRM system. With this feature SugarCRM imports contact data into existing contact records to provide uniformity across multiple systems. Customers can now send out emails utilizing Amazon SNS without having to worry about managing multiple servers or load balancers that are normally associated with email delivery. These features allow customers to focus on their core business logic without having to worry about maintaining infrastructure.

Benefits of Integration of Amazon SNS and SugarCRM

• Reduce Operational Costs by Reducing the Need for Additional Hardware and Personnel Dedicated to Managing an Internal Message Distribution Infrastructure - By integrating with Amazon SNS, customers can reduce operational costs by reducing the need for additional hardware and personnel dedicated to managing an internal message distribution infrastructure. This eliminates the need for additional hardware and personnel dedicated to managing an internal message distribution infrastructure which would otherwise require additional hardware and personnel resources that must be purchased and then managed over time.
• Scale Reliably - By leveraging Amazon’s ability to deliver messages instantly with high availability and reliable delivery, customers can scale their businesses rapidly without having to worry about maintaining complex internal infrastructure which would otherwise require additional hardware and personnel resources that must be purchased and then managed over time.
• Send Messages through Multiple Channels - Using Amazon’s flexible notification protocps, customers can leverage Amazon SNS’s ability to deliver messages through multiple channels including email, SMS, or call centers. Combining this feature with SugarCRM’s comprehensive marketing module helps companies reach their audience via marketing campaigns that are personalized based on past purchasing history.

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